NMPRO #11 – Social Media for Network Marketing

March 24th, 2009 Email This


In this show, we discuss some basic do’s and don’t’s it terms of how Social Media fits into building a successful Network Marketing business.  In addition, see what marketing maven Seth Godin has to say on the subject here http://www.openforum.com/marketing/video_socialgood.html.  And when you’re finished, please comment below.

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  • Alfie
    I hope that "all of those people" could watch this video.

    What Matters are Where the Real Relationships Are

    Seth says we should be asking ourselves “Are their people out there I’d go out of my way for, and would they go out of their way for me?” That’s what you should be tracking.

    And how do you get there? By going out of your way for them, and earning the privilege of one day having that connection be worthwhile.
  • When we first start we are so excited that we want to tell the world. Unfortunately you will make more enemies than friends. Take the time to learn your product, understand your business and most of all BE PROFESSIONAL!
  • so TRUE, thats one of the common mistake most people do out there in our business and make FUN of them.

    Regards

    Fahim Raza
  • Erik
    Yes you have to build trust first. Great to go thrue this shows again :)
  • Javed Iqbal
    Thnx Eric, you highlighted a very basic and important issue about relationship building. Many immature networkers try to Business before building the relationship.
    It’s always a WRONG approach. Why?

    Would you like to do business with somebody whom you DO NOT know, or DO NOT like or DO NOT trust? I guess you probably not?

    Then why you EXPECT form others to be your customers or partners unless they KNOW, LIKE and TRUST you?

    Use Social Media to BUILD relationship so that people KNOW you, LIKE you and TRUST you.

    Eric, keep spreading professionalism!


    Javed Iqbal
    Educator | Empowerer | Entrepreneur
    Lahore, Pakistan
  • Early on I too was guilty of approaching people I didn't know about my business. I have learned over the past year or so that on the social networks it is good to be known for something... maybe you always upload new pictures, or maybe you always have good inspirational quotes. Whatever it may be, your main objective should always be to provide some sort of value to your followers. When you stay consistent on your social networking approach it sort of builds rapport with those who may be watching what you do even if you have never corresponding directly with one another....
  • Eric,
    I was looking for something about do's and don'ts on Social Media to send to my team.
    And there you were in Turkey telling me exactly what I was seaching for, what I wanted to say. You are the best! I have told so many people about you and your cause for the network marketing profession. We support you 100%, we agree with you 100% and thank you for taking up this cause. It is about time we stood up and cheered.... Thank you
  • frank
    so! on point thanks for the insight.
  • I agree with the danger of internet social networks.
    I know some people which call themselves MLM professionals but they cut off doing private presentation and all they do is sending e-mails to strangers. They are expecting that their success will come from those e-mails.
    It doesn't work like that - it's not really a MLM professional.
    We can use the internet to know new people from all over the world. But only after we really know them and if it right for them we can offer them to join our business.
    The internet is great place to excange thought and ideas like this site.

    Moty
  • This is the only way to use internet social networks.

    Right on!

    Bradley Herzog
  • Terre Johnson
    I think that twitter and facebook are both areas that can confirm good character or rude bad character. When you build that trust on good character on those sites - you get to build a relationship where the opportunity to share your profession presents itself! That's good manners.
  • mike L.
    COME TO PARIS ;)
  • Adam Gray (Melbourne, Australi
    Once again Eric you have done a fantastic job. Keep up the good work my friend.
  • Totally agree, thanks to remind everyone : )
  • Hi Eric
    I missed the Seth Godin link in the video but I will try it again. I am chuckling here because I attended a home business government sponsored get together and one presenter left her card at every chair. Someone said something a little short about it on the mike. I wondered at it all as it was the first event I attended since leaving the Yukon to come back to Manitoba. The woman who did this to me looked as if she were very ill and she had given her all for the presentation but was too ill to remain yet wanted to be available by card to everyone. Many people shared cards later that day. Something to think about.
    Dr Misner wrote a forward for a book I was fortunate enough to be invited to have a chapter in about a year ago. His writing is pithy and to the point. One day I would like to meet the people I have read about in person. Everything I learned in life through businesses, international negotiations, very conflict ridden meetings are teachings which I held to my heart and spirit. Large groups overwhelm me and so sometimes learning online removes that barrier. Even though I have on occasion spoken or performed in front of thousands I still get nervous speaking to one person asking them to consider joining my new mlm business. Another thing to think about.
  • You are so right, Eric!
    And this is just another example proving that the principles of good old belly-to-belly networking have not changes merely because we now have electronic tools that allow us to address multitudes of people instantaneously.
    Social networking sites serve to enhance exposure. It's the content and quality that determine the professionals.

    Have a wonderful day,
    Jack
  • Excellent. Thank you.
    Sue - Gold Coast
  • I loved the link to Seth Godin and he really hits it on the nail regarding the Facebook, Twitter and other internet sites - they mean nothing productive if you don't generate REAL relationships where two people EXCHANGE value for value.
    Way to go again Eric, giving us value for value!
  • Great video Eric.

    Last week, at our conference, BNI's Ivan Misner trained on his VCP model to teach business networking:

    Visability - People need to know who are you and what you do.
    Credibility - People need to know that you’re good at what you do.
    Profitability - This is where business and referrals happen.

    One networking mistake that people make is to jump from being Invisible to Profitability. They meet someone and jump right into talking about their product or business, instead of following the relationship networking process.

    Dr. Misner taught that you need to go deep in credibility and work on building the relationship. Give to them, add value to their life, solve a problem for them.

    All of that lines up with what you are saying about building relationships through social media networking. You can read the whole training article with the web link.

    To your success!

    David
  • Eric, Again I thank you from the bottom of my heart. I really like this one, because we live in a time and place where we don't speak to people in general. With this business you almost have to make the steps to meet and speak to people
    Randy in Kansas
  • Monica Torres, Guadalajara, Me
    Absolutely right!!! Couldn't agree more. This tells me that what I'm doing is correct. I don't like pushing people into anything.
    Again: Great.
    SatNam
    Monica
  • GREAT message! And this NOT only happy in Online Social Media, also happen in Live business meeting/seminar. Most people are just too concern about going around closing the 'sales' handing out business cards and REALLY totally forget that network marketing is ALL about human relationship -- building relationship and connecting Deeply with people.

    I Highly recommend this video!

    In Gratitude,

    David Lee Y S
  • That's right it.

    Instead of focusing on making friends to help your business, help your business by making friends. It looks the same, but it's not.

    What I mean by that is: focus on making friends, and then, if you think they are at those 12 o'clock time mentioned on the previous videos, then show them your business.

    But you have to know them first. Don't forget that if they join your business, you will have to work with them. As a sponsor you are responsible in a great extend to their success, so do you really want to give the best of you with someone you don't really know?

    It's your choice I know, but it is also the image of the NM profession that it's at stake.

    Love you all
    Alfredo Rodrigues
  • Beatriz H. Echeverry (Colombia
    It's important to focus on people. Building relationships is the foundation of this businees. Thank you Eric
  • Eric, Thanks for being so laser in your presentations. As always, great info and video
  • Right. How foolish I am looking suggest the opportunity to someone I just say hello to - as a street salesman. That is so un serious - un professional - waste of energy.
    Thanks Eric
    LOVE
    Nadav
    Israel
  • ez2win
    I've just joined facebook and twitter and find it all very very confusing. However, I was followed (on Twitter) by someone whom, I believe, can give great value to anyone using this tool. His name is Joel Therien, looks like a nice regular guy and interviews successful social media people. Worth taking a look.

    And thanks, Eric, for allowing us (NMPros) to look at ourselves and take a step back from aggressive marketing. We all want to present a favorable, attractive image of our industry.
  • Very well put Eric, there are so many people that don't understand this fundamental aspect of social media, I was asked the other day on Twitter "Why are all you network marketers suddenly following me on here" and then the guy followed up by saying "I am so glad I got out of MLM" no doubt he was fed up with being beaten over the head with every business opportunity going. You are so right we have to change this!

    Regards

    Grahame Brown (UK)
  • Killer video - the location you used brings so much to the table. Not a fan of Seth Godin lol you kinda lost me there. But a really great video and a good message.
  • AMEN. 'Bout time someone else said it too!
  • Thanks Eric!!!

    Sometimes we are overly excited about our business that we tend to over step the boundary.

    I am guilty of that myself.
    But I AM A NMP now ....thats why this industry is so great....always learning!!!

    Patricia
    Ontario, Canada
  • Edification is one of the keys to success...hope you enjoy this forever! And never, never stop doing this! Especially in all your social networks....
    Tony Beach
    @exectweets, I recommend @EricWorre for #Other #entrepreneurship http://is.gd/oxhf
  • it makes sense that we should treat online social media the same as real world interaction. great show, looking forward to tomorrows!
    --Matt Wells
    Gulfport, MS
  • Laurynas Liniauskas (Ireland)
    I think social media can help to build Network Marketing Business and I agree with you. I'll do it professionally. Thank you Mr Eric
  • Andrey (Russia, Moscow)
    I totally agree about building the relationship, but it needs to be realy interested in other people!

    Thank you Eric, waiting a conyinuation :)
  • Interested in Social Media? Think it might help your Network Marketing Business? It can! Just make sure you do it right.
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