NMPRO #80 – Pick a Horse!

June 18th, 2009 Email This


Here is a question I get all the time… “Is it okay to build more than one Network Marketing opportunity?”  Here’s my answer.  Question of the Day (QOTD):  When was the last time YOU rode a horse?

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  • Robert_Bo
    Me and me horse. Many moon come, many moon go. Still same horse. Good horse. Two horses? No no.. me fight inside. Me and me horse only. Bring me where I want to go. Goood horse. Me happy. :-)
  • carybennett
    Wow glad a came back and found this .. This is so true and something i tell people as well. We tryed it.. Had a Monavie business at the Ruby level at a six figure income and got sidetracked with a weight loss thing.. Thought man these will go great together.. As you said.. How do you know which one to share and when.. Well MV fell big time we have been through two other companies and now found our home and are ABSOLUTLY staying focused.. Thanks Eric
  • Build it long and build it strong....
    That is the foundation of building any business.
    That is why people have to do research on type of business which suits them.... long term.
    ~
  • aliceflanders
    I am not sure that it cannot be done. I do think you have to put your concentration on one at a time. You can build one big, then build the other.
  • Jonathan
    I last rode a horse 15+ years ago in Arizona. Looking forward to riding my network marketing horse all the way to success for so many others including myself :)
  • Alfie
    Agree. That's why it's very important to pick the right horse.
  • Gerry
    This is a business of duplication... if you are doing multiple companies then your team will be doing multiple companies then you end up with a team no direction who are cross recruting each other.
  • Erik
    This is logical :) Ive heard it before but fine to hear it again :)
  • bethascoli
    Eric, the last time I rode a horse was on a trip to Australia when I was 13 years old. I remember it being very scary because my horse seemed to be the only one who didn't want to stay on the path....perhaps a metaphor for the challenges I would face in MLM? (lol)

    As always, thanks for the great content :)
  • Everyone

    I am sorry for posting my comments just now. I thought I shouldn't, because it seems that I am the only one thinking a bit different, but maybe I can help at least to the discussion.

    Working in MLM, as I look at it, might have two approaches:

    1. It's just another free lancer job I am doing along with my full time job that might become my full time job.

    2. I really understand the industry and I completely behave with this new paradigm in mind.

    Let's start by the first: It's just another free lancer job I am doing along with my full time job, which might become my full time job.

    We can use the industry so it tries to fill the income flaw. If we do so, it's really just another job... a part-time one, but just another job. And of course, if we already have a full time job and this new part-time job, it is really difficult to have ANOTHER part-time job.

    So, what you said is right!

    On the other hand, if you look at your MLM company and understand the paradigm, does it make sense to say "I will only have a MLM company!"?

    Let me give you an example:

    Let's say you work with a MLM company that sells supplements.

    You decide to promote these products using the web.

    Logically, you think right away to use a web site, right?

    Now, imagine that you find a MLM company where you can promote your products, and by using their services you get a new MLM company? Will you say "No, no, no, I already have an MLM company, so I will keep loyal to it and I can not do any other!!!"?

    Or, for, examples, like many NM Pros usually do, joining to an affiliate company to get more leads.
    By doing so, they automatically have another MLM company! Is this wrong?

    I mean, on one hand, we say we joined a MLM company because we believed in the products and because of that we would like to promote the business, so we get some return.

    On the other hand we say we can only believe in one product?

    Finally we have something we disagree, Eric.

    I don't only believe in one MLM company, I believe in the Industry.

    And if I see some other service or product I am about to use, my friend, I will use it and if they have an affiliate program, I will join them.

    As I see it now, in the future every company will have an affiliate program.

    In fact, if you do some research, many of the companies right now, are joining this Industry: even Web page production companies, flash tools developers, and web conferencing companies! And some gurus are joining them, as well, using this same spirit...

    Don't get me wrong: I don't advocate going and searching for as many MLM companies as you can, to join. No way!

    What I say is: if you need a service or product, if they have an affiliate program, JOIN THEM!

    You don't have to promote them; you just have to use their product or service! And if someone asks you about those products or services, just let them know!

    Isn’t that what's it's all about this industry? Promoting services or products you use and believe?

    So, in conclusion:

    I had ONE MLM company I promoted intensively and two other I joined, because I was using their products, to help promoting the first one.

    As I went on doing the business, I realized one of the other two I joined, is excellent for someone who would like to start in this industry but have a very tight budget. Even 16 or 17 year old kids, living on parent’s allowances could and would start this business.

    And there is another issue here: Not everybody have the same needs. I predict that in the future, NM Professionals will dig in Psychology to understand how they can better fulfill people’s needs, selecting the right MLM business to the right prospects.

    I might be wrong, though.

    At the end, what I like in this industry is this: the FREEDOM of saying exactly what is in our minds :).

    Hope this could represent some help for this discussion.

    Love you all
    Alfredo Rodrigues
  • cwhelan
    QOTD : Last month on a carousel horse at Disney in Orlando !

    I believe in the one horse - one focused business opportunity to share with all. IF you have found your product / service you believe in, then you wouldn't be interested in others that are shown to you. . . and neither will your prospects, or team members .
  • Eric you are right on one this one! It surprises me how many people don't do any research on the company they are choosing to join, then the company changes the comp plan after a few months in the business, or folds in a year or 2 they find out too late that it's not the best fit for them. My wish for people is they will become a NWP, but that they will do their due diligence in selecting the best fit for them and learn as much as you can about the company, integrity of the founders, comp plan (learn the differences),
    This was great advice for everyone, keep your focus on one company, once you've found it never quit! Your team depends on you!
    Lori
  • Jacqueline Wulff
    I think this a great industry (MLM) is the future in business, to help people have more quality of life, and less costs for the company´s.

    I think the great companies must move faster to this way of do business, in terms of more laboral justice and share results.
  • Certainly the build one and if they dishonor you...build another is a necessary strategy in our business. If you build the first one right in the right company and you dont attempt to distroy it to build another, you ought to get a check from both. There are companies that will pay you your residual if you move on as long as you honor what you already built.
    But pay attention to this story. Several years ago I interviewed 50 mlm veterans...leaders that had been full time int he industry for 10 years or more..some for 25 years. Each were looking for a new opportunity. I asked each to tell me their mlm story or in this case stories. We started with the company they cut their teeth on and worked forward, each time I was asking and listening to where they moved and why. As they told their stories I would write the sequence of companies on my board for us both to see.
    At the end...and the end always had 5 or more..sometimes 10 or more companies on the board..some they couldnt even remember the name of. Oddly or not...45 out of 50 started out in a company that was still in business today. Amway, Nuskin, Herbalife, NSA, etc. At the end I asked them, " I know you felt you HAD to move on at the time but where do you feel you would be in your life today had you stuck it out with your first company...like a marriage for better or for worse. Where would you be in
    Your health
    Your net worth
    Your income
    Your credit score
    Your marriage
    And would you in my office putting up with this career coaching abuse?

    To a person they all emotionally puked
  • dan mccormick
    Great point Richard, well thought out and very important. now that Im 27 years in the biz, I can connect those dots
  • Kim Svensen
    Totally agree with you Eric. I have known of many people who were very successful in their prime business & as soon as they digressed they lost their way with some destoying their business.

    Concentrate on one business/company do it well & do it right.
  • NJN
    Building with 2 companies is like working 2 jobs, only much harder. Not only do you have the time consideration, but allegiance and integrity and loyalty are much more important -- because it is your business. If the companies are non-competing, it helps the overall industry if you are a Customer for another company, or an Affiliate as mentioned before. And I have also seen people be passive builders, where they just act as referral sources for someone else, but may get some resulting income if the stars align right.

    I own a horse (that's a job in itself - but with negative income), currently ridden to ribbons by my daughter, but I ride him as time/business permits, 1x/wk to 1x/mnth
  • ez2win
    Hi Eric, rode a horse? Probably overy 20 years ago. It was, of course, only one horse. I know exactly what you mean by focusing on one company only - it demands focus. I'm at that crossroads right now. A wellness on-offline company and an almost completely online Educational and personal development company. I wonder if that would make a difference: one offline (field work) company and one online.

    I wonder what your thoughts are on this, in this changing world, in this crazy life with these crazy times.
  • I so agree ! You can not do two things at one time - with anything you do. You have to learn how to market and market your company to the very best that you can - That is the horse you need to ride !
  • I'm happy riding my only one horse to success and i do understand, that if I want to be successful - I have to focus on one thing.
    Thank you Eric, as always great thoughts.
  • ericworre
    I'll amend my statement in the video slightly. There are top leaders who receive income from more than one MLM. HOWEVER, in the vast majority of the cases, here is how it happens...

    1. They build in MLM "A" for a time and create a residual income stream.
    2. For some reason, they decide to stop building MLM "A" and start to build MLM "B"
    3. They transition in a way (or the company posture is such) that their income from MLM "A" isn't terminated
    4. Their primary business is now MLM "B" while they still receive passive income from MLM "A"

    Hope that helps clear things up a bit.

    Love the debate by the way! Keep it up!!

    Eric
  • To use the term, not one person has ever had success with more than one company puts your reputation in question (at least in my mind). However, with that said, I do believe and support your message, "pick one horse and run with it". The person I'm aware of that has a successful involvement in more that one company is Todd Falcone. You can learn more about him at www.ToddFalcone.com

    Keep up the good work!

    Robert
  • Robert, I've been following Todd Falcone for over a year now and he preaches this same message as Eric. I challenge you to ask him if he believes in multiple deals at once...
  • ericworre
    I guess when I say success, I mean significant success. Todd's a great guy who offers great services though.
  • survivor65
    Thanks, Eric. This definitely rings a bell. All the top earners say the same thing as you. There are those who succeed at more than one, but one's idea of success varies. The "Major Players" (examples to follow) all stick with one horse just as you suggest. There's more security and profit from one "whole" business than there is in two "halves". Thanks.
  • Hello Eric, What if you have picked one horse and done that for many years, even had lots of successes for a few years, only to find out 2 or 3 years later that company is gone. You put your life into that company and did what one is supposed to do. These are supposed to be the best company with the best story, with the best products, but because of greed, and or stupidity your family has to regroup again and again. You better have been wise with your money. This has happened to me several times even in companies you have been in. A year ago I decided to protect against a good company going bad. Even if it is the best company with the best story) I developed a second income stream with another company. Thank God I did because the good company with the good story failed me again, Thank God the money I was making in the other company, plus savings made my transition to the next great company a lot easier.

    I do understand it is very hard to do more than one. It's hard to do one. The money over there is about 5k per month not that Big yet, however it was a lifesaver. I love this industry and will continue looking for that dream of a company that will last 30 plus years and does what they said they would do from day one. Doing the 9 to 5 thing is much worse!

    I have changed my thinking about doing one company. If I can build to the top position of 3 different companies, I can figure out how to have a Plan B and make a second work as well. Someone has to be first! This is my personal feelings based on 20 years being full time. When I write my book I will let you know.

    Eric, Thanks for all that you do. I would love to get together with you some time in the near future. Can't wait to see what your video brings me tomorrow.

    Success is ours,
  • survivor65
    I truly feel your pain. There are guidelines to choosing good opportunities that may help us avoid this very thing. Build a company, get used to the profit, then the company folds, taking your organization with it, to use YOUR peopl to build ITS new company. There are ways to protect yourself and It is KEY to read all the fine print in the contract.
    http://alturl.com/zksp
  • It's extremely distracting to try build 2 or more at a time. It's better to a build a big organization with 1 company, rather than have several small ones with different companies. If your concern is being able to connect people to lots of products, then just find 1 company with a massive array of products and services, that's what I did.

    Mark Yarnell, who was on one of the earlier interviews preaches this, "Do one thing at a time, do it right, finish it." I tend to listen to people who've had massive success in the industry.
  • Jacquelien Wulff
    Excelent tool to train people in this kind of business. I am in the service business with a Virtual Travel Agency. Is amazing and funn to work here.
    Because this is really something that you can do from home, or people can just selfservice.
    I found the information incredible usseful.
    Congratulations!!!
    I know someone that is in two network business, but he started the second once he was in a very high position in the first one.
  • Sure it has been done if you keep your groups in the dark about it but think LEADERSHIP. What do your reps in one think if you are in two? That they should do two? That they should do your two or a different two?

    It is not leadership that tries to make this work, it is an opportunist that only cares about money. The great MLM/Direct Sales Empires in the world were built by LEADERS, leaders that built inpenetratable cultures; relationships of trust , admiration and respect. That is never done by someone looking to capitalize on how to make the most money.

    Our industry pays too much attention to all the money games, internet opportunities and bottle rocket opportunities. Pay attention to the Empires that have been built that have withstood the test of time ( competition, economic swings, political and cultural shifts etc). Think Amway ( still the biggest pure mlm by a factor of 4!; avon...9 billion and growing; herbalife, nuskin, foreverliving, mary kay. These are what we should be endevoring to build...empires that can stand multiple direct hits from any force. Never happens with opportunistics.

    Think about who you are prospecting. Are they excited about what they are doing? If they are , champion them, support them, encourage them. Isn't that what you would want someone to do with your up can coming IMPRESSIONALBLE reps?
  • T Vineyard
    Well said Mr Brooke. That's the truth and nothing but. Thank you !
  • Imagine riding two horses to the finish line...nothing but a train wreck and your crotch is going to hurt like hell
  • Aaron
    Hey Eric..... I disagree! One of my friends J.R Jackson.. Why dont you check him out.. Multiple income streams currently, top income earner and recruiter, made over 8 million in his career.. There are people doing more then one network marketing company and are having great success.. So yes it does happen however as numbers do not lie, the ability to work more then one and reach great success is extremely rare and is not recommended for any type of beginner. To say its not possible or nobody has ever done it is not the truth though..

    Your videos are wonderful your leadership is unprecedented Mr. Eric.. Thank you for everything you do for our industry.. But remember no matter how much success anyone has had in this profession we are limitless in what we can dream and achieve.. I mean this is the industry that one has the opportunity to use network marketing to dream again yes? ;)

    You ROCK!

    ~Aaron~
  • One opportunity is the only way to, I am constantly on a daily bases asked to join opportunity after opportunity and sometimes these folks try and sell so hard it makes them look like bullies this is not good for any one or our chosen profession. My sponsor who was doing so well in our organization has just left and gone on to the proverbial better op. A major player in NM said to me once, "promise to be here (in the op) a year from now". I know I have made that promise to myself.
  • lelliott
    This was a message I needed to hear, and certainly has an impact on my prospecting. I am talking with some folks active with other companies, i.e. travel and cosmetics. They don't intend to drop out of their current situations, but are considering a wellness mlm in addition to. Sounds like I probably shouldn't spend a whole lot of time cultivating those relationships....
  • If if were possible you'd only do it after one is built and growing on it's own. ... but then why would you have another unless???? At the same time there are supporting programs, tools, funded proposals and similar 'affiliate' programs that help find qualified candidates while paying for the marketing. Many of my prospects began when we 'met' over a 'tools' program.
  • My personal feeling is that 1 is best. But along the way, I have tested different vehicles to see if there are better ways to create immediate cash flow. There are many great 1 and 2 tiered programs out there (affiliate marketing) where a distributor can put several hundred or thousands of dollars in their pocket, while they build their relationships and bring people into their main business.
  • I totally agree.. Jack of all trades Master of NONE!
  • I agree with this, and yet, I think it's a PROBLEM with the industry. I believe that we are preventing the future of people being involved with many different companies, and getting their products and services from many different mlm companies.

    My hope is that the indistry "grows up", and not each person has to be an evangelist of "My opp is the best", because that is obviously a lie.
  • Absolutely agree.
  • That is too awesome!! These are my favorites over even the interviews. Short bursts of wisdom to all of us here on NMPRO. They alway seem timely too. I thought that would be your response when I've asked that question on here.. I completely agree. I believe trying to create success with 2 opportunities disturbs is your posture with both of the companies. How will a prospect believe that your opportunity is rock solid if you have an additional "Plan B" for your "Plan B"..

    I have been bitten by a horse while feeding it sugar cubes. I've bet on a few horses... but never rode a horse .

    See you in Dallas!

  • Some wise cowboy asked the question, "Where do you get horse sense"? Another equally wise cowboy replied, "From the horses you've rode".
  • Jacqueline Wulff
    Hi Russ, let me teel you, that this is my first time riding a horse. I come from the Corporative world (38 years), I also have my consultant company in Strategic Planning, and I was having great economic results, but a lot of frustration, due to the poor implementation most Corporation have.
    I wasn´t feeling good about that, eventhough a have great incomes. I started looking for something different, that I could do from home, without schedule, etc., and after looking some MLM opportunities I have found the greatest: Virtualtravelagency. Every body want this product, the potential customers is the world and is growing permanently, even in this crisis. You don´t have to buy inventory, people just by from everyplace. Really I feel very excited with this company and this business, because is fun.
    I hope you try to find a horse to ride, even if you have never ride before.
    In the MLM industry the message is: You can change 40 years of hard work to end with nothing or 4 years of hasrd work and end with a great own business.
  • I love this session. I am riding one horse and am very tired of other networkers trying to convince me to join their deal. I am NOT prospect-able. You just gave me an awesome tool to share.
  • Great training Eric! I totally agree. My sponsor in my current company had this philosophy and I said no to the concept. I told him that I can only work one business. Interestingly enough, now he's not with any of the companies that he represented back then.
  • THANK YOU SOOOOOOO! MUCH! i NEEDED TO HEAR THIS. MY FRIEND IS TRYING TO GET ME IN ANOTHER NETWORK MARKETING GROUP AND I TOLD HER IT WON'T WORK. NOW I CAN SHOW HER PROOF. KEEP UP THE AWESOME WORK!
    TOM
  • dr_dock
    it even resonates with me, as continuing to do my current job, with some degree of passion and compassion, and also get more and more involved with my new network marketing. ( I was going to mention the company here, oops! ) is quite difficult.
    So quitting my old job seems to me the only long-term solution.
    Why would anybody want to go into this kind of trouble again?...

    by the way I rode a horse(the tallest of them all for sure...) for the last time (and the first !) last month in France, and it was a success !
  • billrogers
    I agree! Focus-focus-focus. If your heart and mind are in the right place, stay focused and allow the time and you can not fail.
  • Hey Eric,

    Especially liked this show....I too agree you can only have success with ONE HORSE!! --Otherwise it is like "Robbing Peter to Pay Paul"........Find that company you can be PASSIONATE about and run for the finish line.

    My brother used to raise horses and I loved going to his ranch just so I could "RIDE"- but that was a long time ago.
  • Stephen Schmidt
    I was tempted after getting out of one company and starting another to maintain the business already built along with the income. Even if you are making money in the second place company there are too many activities required by both to gain significant success. In addition many companies have covenants against this or non compete clauses.
  • Well, we can't say that is ok or not, but there is one important thing we have to take into account, one of the key things to be successful in network marketing is being FOCUSED, we can do multi tasking but we can't be Muti-Focused. So, my recommendation is to pick a Good horse to ride and stay there for 2 years without quitting. Folks that's the only way to succeed in Network Marketing. Succeed is not make 5k a month, Succeed is make from 50k/ month and more. So, my advice is to PICK THE GREAT HORSE ANN RIDE IT WITHOUT QUITTING.
    Thanks a lot for submitting this important issue.
    Octavio.
  • Wow....80 shows already - cool!!
    I keep hearing that message from the really successful people - focus on 1 company only!
    It only makes sense, especially if you still have a day job. You can't dedicate the time that is needed if you're into more than one thing.
    Awesome as always, Eric.

    QOTD: I've NEVER ridden a horse! (.....maybe in a past life?)
  • Doris Bloch
    ERIS WORRE #80
    ¿Puedo trabajar en mas de 1 Cía de NWM?

    Talvez si yo trabajase en 2 ganaría mas! Una con productos y una con servicios. O una barata y una cara. Si yo me diversifico, me va a ir mejor!

    Le puedo garantizar que en mis 20 años de carrera en esta Industria, no he visto ni existe NI UNA SOLA PERSONA que haya tenido ÉXITO en 2 NWM en niveles altos.

    Porque ¿como funciona tu mente?, la mitad del tiempo con una linea de productos y la otra con otros productos. Eso lleva a tanta frustración que la mayoría de las veces, la persona abandona todo inclusive el sistema de negocios!

    Entonces, escoge tu caballo y corre con el!

    Quiero que decidas ser Profesional y que juntos lo digamos al MUNDO que encontramos una mejor manera!

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