Awesome. I was definitely a tactician starting out but a great mentor of mine really opened my eyes to realtionship and culture building. This was refreshing to hear. Job well done Eric.

so, how do I learn how to build a culture? At the moment, I am sure I am a tactitian.

wouldn't I love to get stuck at $50,000 or $100,000 a month!

Loved it!

What an eye opener. The second time around this has so much more meaning. This one is GOLD.

2nd time I`ve heard this, Great advice , said that some people can`t tackle the truth , I have a tendense to be a tactisian but I changed my way some time ago :)

hello eric. i feel is it possible to be a little bit of both. it sound like a taction but i dont have all the answer. i'm new to the MLM life. i would like to receive some personal training. i'm better at hands on/1on1 training. how could this be arranged?

my contact info: Alvin Merritt / 216-214-9736
mail: alvinmerritt@vmdirect.com

It's sad that so many people crave for this kind of knowledge where it should've been 'standard operating procedure' from thier sponsor and upline. Imagine if Eric never put these videos for everyone to see...talk about the blind leading the blind. I just don't get it.

Thanks again for good counselling. I just wonder if I can change my username? And another thing is: Can I download these podcasts, so I actually have them as a file on my computer and not barely as a link?
Love & Prayers, Chris

I use real player to download videos. You need to start playing the video and a link pops up to download video. Hope this is helpful. Best wishes, Paul

Wise words on the importance of personal branding, authenticity and social skills versus left brain process and intellect. It's the same in the corporate world - the people that do well as those who get along with others - not the brightest and the best - smarts can be hired but naturally great people skills are perhaps more scarce.

I am kind of in the same boat as jward is saying. Watching this video though is such a slap in the face, but not in a bad way because it is very true. I've been in my company for 3 months and made zilch while others made thousands in the same amount of time. I also watched the hunters and Farmers video too. Unfortunately fell into the wrong side of that too! I was feeling pretty down, upset, and confused all in one tonight and these videos helped put my head back on straight! I hope all that watch it and are amatuers like me listen to what is said very closely! My upline sent me here to watch an interview and I ended up watching quite a few other videos! Thank you Eric for what you do to help both pros and amatuers like myself!!

This is the 18th time I have seen this podcast. Tacticians are stuck in self-importance.

how do I change from a tactician to a culture builder?

I've been with my network marketing business for about a month and a half now. I think I've been a tactics person and not a culture builder. Eric talked in the beginning about people being stuck at X amount of dollars per month. Here's one for you. I'm stuck at $0. I have talked to at least 200 people, and not one person has signed up. I'm working the plan, and the plan isn't working. I am sharing product info, the business end, everything I can. I am 3 generations down line from Randy Gage. I want to make it in this business but I need to get unstuck.....

A BIG WELCOME to the world of NWM.

Is this your first time in any NWM program?

I'm impressed 200 in 45 days!

Why did you join ......for the money.... because you were 3 gen down from Randy, or the products???

Ask yourself the following questions, what aspect of the program do you really like?

What ever the reason, is it worth continuing if you never earn any money?

How long will you stay? Are you on auto-ship, how comfortable are you with that?

Did you try the products before joining? On a passion level of 1 -10 how would you rate yourself.

Listen to Jim Rohn's, Law of Sowing & Reaping on Youtube, it will help you!

The answers to these question which you should keep private will help you to determine your WHY for doing the business and the direction you should head next.

Get help from your sponsor or someone higher and ask what you need to do next.

I hope this helps.

Paul

Eric:
This is my 12 time I have seen this video. I got two more insights:Let go of the outcome as a consultant, and tacticians are afraid that the organization will fall apart without them.

Hi Eric,

Great show! I think I'm somewhere between tactician and culture builder at least it feels that way! BUT, here's my question - how do I complete the transition?

I missed this previous message you are talking about. Can I still get it. Larry

larry:
The previous message he is talking about is the previous show,#119 "How to 'close' your prospect.

Absolutly agree with you, an army of consuntants must be the scenary of each act, the midset is first, the data second, and the acts are the tactics.
But at last, both are complement, both are one.
You are doing an awsome incredible job, bringing us the best culture to the MLM industry.
Thanks again my friend. We are going PRO and get the industry to the tipping point, to go amateur to Professional.
Together we can do it.
Juan Carlos Torrico, from Santiago de Chile

These 2 show are fantastic because the give a Real Picture of what's needed. I need a big picture and then a frame work on how to put it together. I can't thank you enough for this daily web blast.

LaserLara

Tactics and Culture - very interesting
This student is READY ! Thank you Teacher !
hugs
Chris

This is one of the best shows that you ever had made, also I would like to highlight the #67 that you did in Barcelona , thank you for giving us this tip, but I have a question for you on the 120´s show you have said that we need to create a culture, thats is dificult when you are starting, therefore you need to be tactic, due you do not have nothing to said but when you have more time the things are change, but culture takes time to develop and establish cuold you give us tips how you have develop your culture in this business.
Thank you for all,

Great trainings Eric! I think that people responded to your closing scripts, because most network marketers hate sales and closing, and they fear that they won't know what to say. I think it's very important to have the basic framework memorized.

When you don't know what you're going to say, you tend to talk too much and you come across as weak. Or you say "What do you think?" and hope and pray they give the right answer.

When you're prepared with a script framework, then you're not worried about what to say, and you can keep your focus on them to act like a consultant and ask questions, to help them define their need for the business.

When you're confident in what you'll say, your personality and passion for your business can shine through.

Something was made very clear to me after listening to this session Eric. I was one of those people who was excited about the four questions - but maybe not, as you point out, for the right reasons. And I've studied so many CDs, books, articles, interviews, etc. all in the quest for the 'perfect' tactics. I think deep down I understood what you so clearly explain here but my conflict was in wanting things to happen quickly for others I bring in and being able to 'teach' them something they can use to build their business.

I'm Ready!!!

Hi Eric:

I have watched this segment six times. It is starting to sink in. The culture is built by finding what is IMPORTANT to a person who wants to change his life. I am starting to feel the shift.
I have found that the tactician in me is the perfectionist,that part that needs control and knows what is good for everyone.

That's cool Enrique. So the tactician needs to firstly be aware of their perfectionist tendencies in order to control that part of them, and then consciously 'shift' that energy to focus on the other person's needs. That is how the transition from tactician to culture builder begins and then grows. You are brilliant!

Tony:
thanks for your encouragement.

Eric,
I was well on my way to becoming a "tactician" until recently discovered that my "product" is not my product or service but "people" are my product. I then have been studying "types" of "people", what drives them by being a consultant and asking questions. However, I am always looking for nuggets to refine my consulting ratio. I, as a tactician, just made duplication impossible or less likely to happen.

Your sharing is welcomed.

Reading through the comments today reveals that you have delivered a bomb shell for some , Eric! Network Marketing is a Relationship Business, first and formost. No mystery there (or it shouldn't be!) That means that people are starved for recognition, acknowledgement and someone who CARES enough about them to teach them a basic skill set (tactics) that will empower them to reach out and attract and help others do the same thing! This is exactly what you are talking about today; building an army of people who share similar goals, dreams, desires adn who want to help others attain THEIR goals and dreams. That is developing a team culture with Success as the reward. Those who subscribe to WIIFM (what's in it for me) or personalities who are less social and more analytic can build large groups that inevitably fall apart because they lack a cohesive culture. Being AWARE that building a culture, creating a sense of belonging and recognition can change the dynamic and character of an organization is a step in the right direction, even if one does not necessarily subscribe to the thought:-) Wonderful training, thank you!

Thanks a lot Eric!... I´ve been working on culture I think... it is true that I´m interested with scripts like you gave yesterday, but I work on how to become more atractive to people in every aspect, and teach them to do so, to consume and share as much as is apropiate to every one, but leting them know that in that way their bussines is going to be, etc... I will one day become as professional as you are by learning of you and my other mentors... Thanks a lot again Eric!!!, sooo valuable your great idea of this project of you, the NMPRO site.

Saludos, Enrique.

p.d. by the way, about part 4 of Earl Shaw... didn´t you have the tape or DVD you use in your camera?, is it a hard drive camera, don´t you have it still there?, if not maybe you should invest in a hard drive to back up this info while you up load it!...

Let's get to the nitty gritty as we like to say!

TACTICS:

Here we go:

1) Find a company that is in trouble and likely could fail. Get to those reps before they leave or follow those leaders becasue they are about to reposition themselves in another company. If you move and position yourself first those that follow later will be under you if it's a binary. Thus leaving you with only one leg to build.

A company like Localadlink, publicly owned that just produced their 10Q for Aug. 13, 2009. The numbers look poor and the company admits they'll need more cash in order to survive 2009. Huge short term loans coming due in as little as 90 days.

Or a company like ProxyComm that just changed their compensation plan. That never makes people happy. They've also had problems paying people on time and have additional financial issues.

It tactics like this that could quickly build a good portion of your "NEW" business.

Tactics along with strategies are needed in any business endeavor.

The culture of the BIG BOYS is always to jump ship to protect their income streams! That's one
thing I've seen over and over again.

I hope this helps someone.

Paul

WOW thats about the most cynical view of the industry Ive ever seen - dont think Ive ever seen the true industry legends do things like this (Randy Gage, Bob Schmidt, Sherman Unkefer, Nathan Ricks, Steve Campbell, just to name a few...), although plenty do, it seems the real icons actually build their businesses instead of poaching other company's newly disenfranchised downlines.

Tactics tactics??? I know...tic tac....tic tac. Thanks for the mirror Eric. Best regards, your biggest fan.

Eric, are we on the same page??????????? People get stuck at $100,000 per month and that's a problem that needs to be addressed!!!! 1.2 million per year and they're stuck???? PLEASE!!!!!!!!!!!

What a problem to have. Is this board for those people??? Is that who''s been watching these video's???

What percentage of the people viewing NMPRO make more than $500 monthly????????????

1% or less is my guess. That means 99% are making less than $500 monthly and you're talking about being stuck at 5, 10, 50, 100 or $1,000,000. Have you lost it???? Come back to reality and read yesterdays comments.

Maybe that's why so many people loved yesterday's show. They're trying to learn how to get
it going. In that light they need the very basics, they, no we need tactics. They would love to be earning $5,000 per month. I certainly could use an extra $5,000. I'll take $1,000.

Let's hear from those that want any extra $5,000 per month.

You probably should have several sites where people "qualify" by earnings to view the training.

My personal view is you are very condescending. You speak so lofty, for example, You said, when you walk into the meeting does the room gather around you? Give me a break!!!!!! LOL.................... people don't attend meetings because they have no quest. Then you have an upline member brow beating them do they have a quest coming. This is reality, the real world.

You just said the people want tactics, that says to me, they want to learn HOW to make money!!!! Because they aren't making money!!!

Do you get that??????????????????

I'm being hard on you, becasue I get the feeling you don't know your audience.

I could be wrong.

I've been open and quite frank on this site. I wish more people would speak their minds and tell
the rest of us where they are in their NWM careers. Struggling, cursing or exploding!

I'm struggling and I've had large groups and have thousands under me in various programs now.

So what's up with the rest of you????

Paul

Paul,

I think you may have missed the point a little bit. Everyone here wants to know how to get better at building their business. Tactics are somewhat important, but I think the more you work on culture, the less you have to WORRY about which tactics you are using. (Meaning that if you are coming from the right mindset, or culture, then it comes more naturally). Making the switch in your mindset from convincing to consulting means that you will come up with better things to say all by yourself. This is something that I was slow to learn, but Eric's message yesterday and the follow up today really drove the point home. I was glad to receive the tactics as well, but I believe that is because I haven't developed the culture as much as I need to. While the four questions Eric gave us are excellent to have in your toolbelt, I believe we could all have come up with something similar if we were coming from a place of being a consultant.

As for what you said about the people with higher incomes being "stuck" - while I am not one of these people (who make $50 - $100,000 per month) I happen to know some of them personally, and I don't think that any of them are ungrateful or unhappy with what they make - on the contrary, I believe many of them feel extremely blessed to have reached that level. However, anyone who is a student of personal development, which often goes hand in hand with network marketing, is continually striving to improve themselves and everything they do. For these people it may not even be about making more money, but about doing more, being more, and helping more people.

These are just my opinions, I hope you don't mind me sharing them.

Beth Ascoli

Beth, good points and thanks for sharing!

>>>I think you may have missed the point a little bit. Everyone here wants to know how to get better at building their business. Tactics are somewhat important, but I think the more you work on culture, the less you have to WORRY about which tactics you are using.<<<

If you are "thinking" about what to do, that is "tactics." Culture comes naturally. Without thought.

I'm a black person and I say things that come naturally to my culture. Others say things that we say.... and you know what happens next... it can lead to issues.

People joining an MLM that have not made money in the past nor any money now are in a thinking mode. A tactical mode of how to grow and build. They need to be 85% tactics leading hopefully to action. It can't all be thought.

In my mind you can't have an attitude of "culture" in MLM if you're new to the culture of a NWM business.
When you walk in a room... how many say oh, Beth's here???? How many rush to you as Eric mentioned.

This an interesting topic, but to my mind not the right forum. I don't see it changing many people. It's like going to a motivational seminar. You're excited, you buy the products and two weeks later nothing has changed. What happened? Culture comes with time, experience, belief and growth.

Does your company have a 48 hour followup program to get new people started? Will you first teach them the culture of MLM or ask them to make a list?

Dig deep and share personal experiences and see what you come up with, as I have done. That's how you weed through what's real and doable vs, the other stuff.

Thanks for sharing, that's how we all learn and grow.

Paul

Hey Paul,

On the "stuck" comment, I'm saying I enjoy helping people who have hit plateaus in their businesses and want to move to the next level. Naturally, no one is complaining about being stuck at $100,000 a month.

I think I know my audience very well, but am learning all the time. My message today was a sincere attempt to tell people what will truly set them free... and it's not tactics or scripts. If you really listen closely to the interviews with the top earners, you'll hear a familiar theme. "It's not the how, it's the why", "Reasons come first, answers come second", "You have to become more if you want to earn more", "It's not the words, it's the music".

Tacticians lose their minds when they hear things like this. I did too. Then I dove a little deeper and found the answers that allowed me to break free.

If I wanted to have huge viewership, I could just tell people things they wanted to hear. Most generic trainers in our profession do that. I've chosen not to.

I will continue to sprinke tactics in with the time-proven concepts.

Paul, I LOVE your passion my friend. And I welcome all comments, criticism, opinions, debate, you name it.

Your friend,

Eric

I do a training on this where I teach people that you need to know the mechanics well enough (tactics) to be able to focus on the principles, and its the principles that will make you wealthy - so yes tactics are important, and need to be learned, but its the FOCUS on them as the means to success that holds people back...

Thank you Sensei Eric this was definitely some amazing "grasshopper" stuff lol - it got me thinking about what Bob Schmidt always used to say: "its not the words its the music", you've got me focusing on the music and it sounds good, gotta see if I can keep my focus here, thank you...

Today's show has 1/3 the views of yesterdays show. Says SOOOO much!

I believe this is the 'heart' of the matter. Before you become a culture builder some amount of information and tactics are required if for no other reason than to generate a level of confidence. North Americans especially are prone to be Lone Rangers, experts in detail and the 'do it all by myself' mantra is a sold to people daily. Letting go or hanging on to this safe place is the normal situation for most of us. No questions will provide any answers to go from tactician to culture builder that isn't another tactic. The best I have heard is the 'biz' must go from your head to your heart. I have not found an explanation that works for me that shows me a road map or even the direction to do so. Letting go of what you know for what you don’t have even a clue about is terrifying. Those of us stuck at a level everyone says is below our potential haven't found the 'passion' or 'why' that calls to our heart or empowers it to wrest control from our mind. Tactical is mind. Culture is heart. It seems like I have to sell out who I am to become someone else I don't know. I do know a method that has worked before and it is ‘being with’ the uncomfortable and noticing that. Perhaps the tactician will always be alone in the room but maybe there is a way to put on a new brown suit to hide in that will bridge the gap until ‘culture’ wins out. For many this path to the top of the mountain seems too steep to take on and settling for where we are is what we are left with or we circle looking for another way. How many times must we circle the mountain before we begin the climb we dread or turn around and leave it alone?

EXCELLENT POINTS!!!!!!!!!!!

Culture works for people earning money in the business and has a team. Those not earning need tactics, they're the ones actually putting the check in those spewing culture as their in a management mode and don't know or care about the products ingredients. Their goal is building, maintaining the momentum of the team.

Tactics are needed. The foundation for building any business.

This forum is "tactics" even though he's talking about culture. The tactic is "attraction marketing" by having an online site that build relationships thus attracting people to you and your business.

Paul

Great info and very true. Also fix the clock behind you as it needs a new battery or winding up

Yeah but- What do I SAY when they ask if it's a pyramid?

Thanks for the analysis of yesterday's video. I think had you ONLY said "be a consultant", we wouldn't know what you meant, and people would just say "Whaddya Think?" and leave it at that.

I'm working on a culture of people who just give me money.

>>Yeah but- What do I SAY when they ask if it's a pyramid?<<

You reply: Pyramids schemes are illegal. This is a legal business in the network marketing arena.

Do you know the name Warren Buffet? (Warren is one of the most successful investors in the world. He owns several network marketing companies. (Name the companies. If you don't know do some research).

Ask if they're a basketball fan. If they reply yes, ask have they heard of the Orlando Majic. Let them know they're owned by the Amway corporation and they play in the Amway Arena http://sn.im/qgg3z.

Ask do they know the names Mary Kay, AVON, Fuller Brush, Herbalife Sports Sponsorships - http://sn.im/qgge5

Prepare the answers to their toughest questions before they're asked. They've ALL been asked before. You only need the answers, do your home work.

Become that consultant.

Best to you!

Paul

Paul, I want to thank you for your replies in this forum. I have learned so much from you. Your reply to this particular post has taught me the most as it is exactly the point Paul. Tacticians spend so much time on learning every answer, every aspect instead of doing what really needs to be done to build the group. I should know because I have done exactly that for the last 2 years and am NOWHERE near the success I want, and it seems to get more difficult to build. Has it ever felt like that to you?
By spewing out all that info firstly tells the prospect they need to know all that stuff to do the business and secondly, even just by reading your reply makes me feel like you're in what I call 'Hard Core Selling Mode'. In other words, who's doing all the talking?. You are. And who's asking the questions? The prospect. A tactician does exactly that: talks a lot.
A culture builder has it the other way around.
What I got from these 2 shows is that culture builders ask more questions to more people more often. They then know 'why' the person has questions like the pyramid thing, they know why the person wants a change or what's holding them back. They can then work on building the prospect's belief around those 'whys' by 'pointing' them to the answers and then moving along to the next person. By the way, what I just wrote is not a tactic, it's a posture that leaders/culture builders have. That's why people congregate around culture builders in a meeting room. I've seen it so many times. They come to me and others asking business questions, they get their answer then they go straight back to the 'culture builder' and talk about the weekend, their recent vacation, everything else but the business. Makes you wonder huh?

Here's a classic example: Recently I had an opportunity to spend 40 minutes or so with Eric while he was in Australia. We were sitting in a park in Sydney waiting for a noisy peace rally to finish so he could record a NMPro episode. While we were waiting Eric asked me a question, then another and another. All the while in the back of my mind I was waiting for a business question so I could give a tactical response, but it never came. So who asked the questions? Eric. Who did all the talking? MEEEEEEEEEEE :)
Do you get it?
Regards, Tony.

Tony, interesting post and one of the better one's I've read here. You are THINKING and that's what it takes to be successful long term.

You said: >>While we were waiting Eric asked me a question, then another and another. All the while in the back of my mind I was waiting for a business question so I could give a tactical response, but it never came. So who asked the questions? Eric. Who did all the talking? MEEEEEEEEEEE :)<<

Eric, at the time was being the "tactician" in my mind. Why? One, you're already in his business. He curious to know how and what you think at your level. He's a million dollar earner and you're earning some money. You're eager to spend time with him, becasue just maybe some star dust will rub off you'll be a mega earner.

Eric, is interested in making NMPRO as successful as possible. In that light he needs to know how you think and what you're looking to learn. He's going to ask questions. Questions that hopefully will get you to respond in manner he'll learn something new from your responses.

Do these three things. 1) build a list (not make a list, build: 2) Build relationships with that list; 3) monetize that list.

Did the start dust rub off you after being with Eric? Did you recruit more people? <grin>

You asked: >>Tacticians spend so much time on learning every answer, every aspect instead of doing what really needs to be done to build the group. I should know because I have done exactly that for the last 2 years and am NOWHERE near the success I want, and it seems to get more difficult to build. Has it ever felt like that to you?<<

I'm not one to learn the in's and out's of a program. I don't really care. What I do care about, is the program solid. I'll join a company before I've checked it thoroughly if I think time is an issue. Why would I do that, because I've learned more about companies after I've joined. Yes, I've wasted some money. What's a few hundred here and there along the. way. However I won't promote it until I'm comfortable with the company. That's how I've had thousands under and made little money. They screw it up! Or I find I really don't care for the product or service or I just can't sell it. Some people can sell anything, I can't. I'm NOT a nutritional person, so I don't bother with that.

In 2003, over 6 months of day trading I lost about $78,000 in the market after completing $33 million in trades (that's money going in and out of trades). I learned quite a bit. It was interesting to be able to see your own trade go across the tape. That's a signal, how small the world really is, with millions of trades being done daily. When you purchase 1000 shares of IBM at $80 or 4,000 of McDonald's at $22 and then sell within minutes you can see your specific trade.

When the market was at 14,000 I told my wife now is the time to buy PUT's betting the market will drop. It went to under 7,000 from it's peak. No, I didn't buy, to keep the wife happy! Huge mistake!

I recently learned a friend had purchased a large amount of stock in a MLM named Care Entree some years back. He earned enough to buy a Lamborghini. USANA, at one point was under a dollar and it went to over $60 per share. There's money to be made in MLM just buying the stock.

Tony, culture sounds good. But it really comes down to being a tactician and THINKING how am I going to succeed! What actions do I need to take for ME Tony to make it happen. What am I comfortable with doing? What am I willing to do to make it happen. Sometimes it's nothing!

I hope this helps.

Paul





Paul







</grin>

Fantastic subject. I must admit I was one of those who took copious notes and watched it twice back to back of yesterday's episode. With that I think that today's episode is much more valuable. Goes to building culture is more important that what you know. To be a NM Professional you must build the culture vs being a MLM Grinder who knows everything about the product. I will be watching this episode again tonight with a pen and paper to take notes

QOTD: I think I am 50/50 right now. Still have that overprepared with knowledge and not enough action thing going on.
I will achieve the 85/15 balance by years end, IF NOT SOONER. I'd be curious to know what you think of everyone's answers and if you agree with their self assessment.

Thoughts. I notice that many of the posts especially after the interviews have the tactic questions such as: How EXACTLY did they ask the questions? Precisely. who did they approach? Great questions but really not the point to become successful I think.

History shows over and over again that thats who get the big picture and let others do their jobs and not stress about every little detail are more successful and better leaders. It also reminds me of the classic example of this. Henry Ford. Founder of Ford Motor Company.

The story goes as best as i can remember it:
Ford was summoned by Congress to answer some questions. When he was asked about a part of the manufacturing aspects, his reply was "I don't know." When asked about aspects of sales, distribution, suppliers and several more aspects of his company's structure he again answered over and over: "I don't know." These answers made the questioning parties even more frustrated. Finally one of them asked Mr. Ford why he didn't know what many correctly believed to be crucial facts about his company. He replied: " I don't need to know everything about my company. It would be impossible to know EVERY ASPECT of my company. I strive to hire the best of the best in each of these fields. I delegate their assignments knowing that they know my standards and I let them do their jobs. If my input is needed I tell what I think. My job is to make Ford the best company possible ad I think I've done a very good job at that." The result is Henry Ford built a mega company from the ground up. I believe his goal was to build a culture of success. He was also famous for taking prospective executives and their wives to dinner before he would hire them. When dinner came out, if the future executive seasoned his food before tasting it, dinner was over and Mr. Ford would not hire him. A story of duplication possibly?

Nice story. However any solid company is built by workers knowing "tactics."

In NWM, its that first management level that will determine your success. It's the foundation of all success in any business, people knowing "tactics." NO effective use of tactics, no sales! You can't have a mountain of leaders and culture and no people that know the HOW (tactics).

I believe the CEO of Ford now earns $1 per year! Is that correct?

How would that work for you and your family?

We need to keep our discussions based on reality and the reality is most people think NWM's or MLM's are
spammers. We run pyramid scheme's, we aren't professionals ans should be taken seriously.

Culture thinking has a place if you're in that financial bracket.

Most aren't.

Paul

Paul,

I think you missed the point of my story. It was not about modern Ford. I was strictly talking about Mr Ford's mindset and HOW he built Ford into one of America's and the world's largest companies.

For the record. I don't know how much the CEO of Ford makes.I do know My household owns 2 Fords. I also did not say tactics were not needed. Just that it's not the ONLY thing. It was also the only "big 3" car company that didn't accept any money during the car bailouts.

My final word would be this. TACTICS WITHOUT A POSITIVE CULTURE IS A PATH TO DOOM IN ANY BUSINESS. ASK GOOGLE, MICROSOFT, ENRON and WORLDCOM. Great culture make a company.. ALL companies have tactics, game plan, business plan, call it what you will. The difference is culture! if you look at the 100 best companies to work for they ALL have one thing in common. A positive, can do, team and service centered CULTURE.... The same can be said of NM companies. The great ones build Culture. AMWAY is a GREAT example of that. ( I am not in Amway by the way) My belief is that a company that does not build a reputation of culture building is not worth joining.

JUST MY OPINION

BB

Good points. I've never owned a FORD, it was always a Fix Or Repair Daily company for me. My first car was a 1965 Pontiac GTO 389. It looked good, I looked good and it was FAST! I'd smoke the Ford and it's Fairlane 390 (I think).

I did like, I must admit the Ford Mustang 1967.Maybe it was Steve McQueen racing through the streets of San Francisco. That Black Dodge Charger was certainly exciting and fast and noisy!
I love the RAM trucks and what can you say about those 427 Hemi engines!

Those were the day of fun "muscle cars."

I worked for IBM for 28 years before being downsized. IBM had a culture of never laying off their people. That changed in 1994 with "down sizing." Too many IBMer's, they suck! For me it's not an issue as I'll earn more in retirement than I ever earned working for them.

I think we're talking about US having "culture" not a particular company, 85% tactics vs 15% culture.

I say you can't have an attitude of "CULTURE" if you have no check! No check usually means less faith, little confidence, an attitude of questioning. Which in turn leads to "tactics" of how do I build this business. A what now attitude. What am I doing wrong? What can I change to make it happen? What's wrong with me? Will it ever happen? Is this the right company?

For long time success people like Eric, his company could crash tomorrow and he would still have "culture" a posture of success because of pass successes. That's hardly true for the mass's!

I agree Amway is a great company (not an IBO). However, they just changed their name from Quixtar, to Amway Global, I would think because the "culture" they had built was tarnished! They want to start a new with a brand name that sells on a global basis but not in North America. They finally get it! They're taking their company back from the so called leaders.

Focus on you not the company as Eric, does daily.

Just my two cents.

Paul

Hi Eric, Passing it forward to share the wealth of abundant wisdom. Christina

Thank you for your honesty! I get this...and don't understand completely how to build culture. If you would, please do a video on "How" to build culture. How do you build a different culture that your direct upline? What do you do if you conflict with their culture of dependency?

Eric, you are awesome! I love your honesty and candid approach to revealing the true "gold nuggets" in this business. Thank you for giving us what others haven't.

~ Dorene

P.S. I join the ranks with so many that are hoping so much you are able to recover part 4 of the Earl Shaw interview.

Warren. Can you pleace explain what a culture builder is? Im a slave to the scripts and facts:) Show me the better way Eric:) I can clearly see the gold potential in your wisdom. I actualy allways felt shame for not beeing able to remember evry thing in my companys produckt list, rates and so on. compansationplan i can remember the important stuff, but all the details, no. So waht that dos is making me doubt my lack of skills in a way, knowing im a good people builder. So this has hold me back for so many years. so i been serching for the right words, the right lines, the right training.

thank you. this was a eye opener. and now i feel a little stupid for yesterdays comment:) lol
Love ya

Thanks for the help! Discovered I am definitely a tactician wondering how I can earn some income while wondering why the culture builders are making so much!
Michael

They make a lot because they have tactician's like YOU! They stand around and thinking how can they get more of you! That's what they call duplication.

Paul

I am 100% tactician and militant. I don't know if this is a right analogy. I see NW as learning English since it is my second languange. When I first came to the U.S 25 years ago, I spend 90 days in an intensive english academy studying from 8 a.m. to 5 p.m.
I see tacticians as learning the rules of the languange. For example in Spanish, we write the the noun before the adjective. In English, we would say White House and Spanish is Casa Blanca (House White). I remember been confused with the verb to Be. How can this verb has three conjugations:I am, You are, He is.
When I started to communicate with people, I had someone ask me:"What's up'? and I looked up. If you are a native english speaker,you know that means How is it going? I see this as the culture and rhytm of the languange.
Eric:I think I need both. There must a bridge between the culture and tactics. The tactics is power of asking questions. I would think that if you have someone stuck, you would ask them a few questions to see what beliefs are running uncounciously.
How do you built a culture? I think you already gave us one clue:Be a consultant.

>>>>I see tacticians as learning the rules of the language<<<

HELLO!!!!

You don't need to know English to understand... if you don't know the rules, how can you play the game!!!!

I love it!!!!

Paul

Hello Eric!
So the main question is How to become the culture organization builder pro?
Best regards
Dmitry from Ukraine

Ok, so 5 replays since this afternoon and a question arose: How does one move from 85% tactician to 85% culture builder? Then I realized that my question came from the tactician looking for a means or a tactic to get from one place to another. This will take some time to digest. Time to watch again.
Thank you for this Eric. Not a moment too soon.

Tony, it's the MONEY! No check to small check you must be a tactician. Larger check a little more culture. LARGE check do as you please!!!!

It's the money. Look at your answer.

Paul

Paul:
Who is making more money you or Eric?

Hi Paul,
I don't understand what you said. The "It's the money. Look at your answer" part.
Tony

Tony sorry for not being clear.

If you are earning a small check from your business you will more likely be a "tactician" like you said you were.

You asked: >>How does one move from 85% tactician to 85% culture builder<<

I replied earn more money! As your check grows your posture grows as does your culture.

You now have a team, people look to see you at the meeting. You are their leader the person that will help them grow and earn what you are earning. It's a "mind set." I believe it comes with your success and how you feel about your growth in the business or potential success.

If you are dissatisfied with your earnings you will be a tactician because you're looking for that silver bullet that will increase your income. That's certainly me! I'm a "THINKER" (tactician).

I believe whole hardly in THINK & GROW RICH! You can think yourself to success.

Look back in your life and analyze what has gone right and what hasn't. Look at others on this board and their comments. Aren't they having the same issues as you? Now multiply that times a million other people globally.

If we all continue to do the same thing we'll continue to get those same results. We'll need to think our selves out of the problem and form new methods of building a business. The people on your list are being prospected by others daily even if you aren't talking to them.

Go New School. (it's still a lot work).

I hope this helps.

Paul

Thanks Paul. Much appreciated.

Tony, I just thought.... what if you had 1, 2 or 3 friends with you when you were working with Eric!

What, could that have done for your business.....?

All you needed to done was plan ahead.

Next time!

Paul

All I can say is....WOW! Seriously, that is great stuff Eric. Thank you. I think I'll watch it again right now.

Eric,
This is THE best show you ever did!
Thank you for being a culture builder :)
I do hope the message will be taken in by many...

Hi Eric,

Thank you for this video, this is definitely a new viewpoint on leadership, I have not think of this. Thanks! :)

Hmmm .....

Thanks for inspiration, Eric!

This was an eye opener on many levels Eric....I have never even heard anyone talk about this topic. Thanks for the insights...time for a shift...Have an awesome Tuesday !!

Well I don't really know, what I am right now.

I understand the importance of creating a culture.

It makes people relate to the team, more than to the business or products, which as a result, keeps them more time attached to the concept.

I try to implement culture, but we really need to have some ways to resolve specific issues, and I think what you gave us yesterday was exactly that.

Now, I think the culture is created after people join, and that's something you may want to elaborate on. Will you? :)

Love you all
Alfredo Rodrigues