NMPRO #121 – Hunters vs. Farmers

August 18th, 2009 Email This


This is another important concept in understanding how to build a long-lasting and productive career in the Network Marketing Profession.  Question of the Day (QOTD):  Up until now, have you been a hunter or a farmer in how you’ve approached your MLM business?

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  • Jonathan
    Plant the seed as a farmer and become a culture grower and it all adds up to success. Again another thoughtful show. These past few shows are the grooming of a network marketing professional. Thanks Eric.
  • Erik
    Jim Rohn - Plant a seed, Protect ( You will lose some of them to the birds, do not lose focus-do not chase the birds ;) , and then finaly you can have your harvest :) I agree with you
  • noseastoomuch
    i just love u
  • ha ha ha SSHHH be vary quite I'm hunting rabbits... No wait I'm planting carrots!
  • bernadettedock
    i really liked it..it takes long time to become a farmer but it is so efficient as you are said. Great topic. Thank you Eric
  • I focus on being a Farmer although sometimes I see the mindset of the hunter creep in. This links to yesterdays discussion about tactics. When I go into Hunting mode, I also realized that I become a Tactition as well. So now when I see myself acting this way I ask stop myself and correct my actions. It is the best way to deliver value and success to the people we bring into our business.
  • Arne_Bortveit
    Hi
    I am hunting for "farmers". :)
    The trick is to spend time to track down the right persons, ill rather spend my efforts in finding 5-10 farmers than 100 blanks.

    Keep it up!

    Regards
    Arne
  • Thanks for sharing this Eric. Take care.....ciao your biggest fan.
  • Great Tip Eric
    I have came to this conclusion as well.
    Better to build for the long term then the short term.
    The only way to do this is find farmers and to be one yourself.
  • http://sn.im/qkbi1 YouTube - Jim Rohn - 06 The Law Of Sowing & Reaping

    I hope everyone enjoys.

    Paul
  • Aloha Eric,

    Thanks again for the incredible insight. Its time to go and care for the crop. See ya soon.
  • OK, so how to pass this on to a new person. It's all about intent.
    I gather that with a new person, teach that rather than make a big list to hunt for people to join the biz, as I did and I gather thousands of others have, use the big list as a resource to invite those people to review some info in order to sift and sort for those who will then also become farmers. They will then do the same thus exponentially duplicating the right culture.
    The same concept could apply to people one meets daily. Rather than pitch the program with the 'intent' to ensnare or capture as a hunter does, invite them to review some info to see if they too could become a farmer. This is fun!
  • Jose
    Wonderful approach!!! I know I need farmers for the business, but sometimes I act like a real hunter waiting for quick results, that is inscribe the prospect the sooner the better....thanx again Eric
  • Yes, Eric, it's "confusing."

    Old school: You join a MLM and the first thing, the first thing you're told, make a "LIST" of everyone you know.

    In fact after joining any MLM they immediately put you (or try) on "auto-ship." You might not have tried the product. Then you're asked to create a list of everyone you know. Then "contact" that list by "inviting" them to a meeting, webinar usually within 48 hours of joining. Still no product, only excitement of potential earnings. You are in a "hunter mode."

    In term's of "hunting" "farmers" you're still a hunter. Now you're trying to decide which "game" is going to be your target. Hunt anyone & everyone (three foot rule) or hunt "farmers" people you think can farm or have a farm (relationships with many people)?

    Interesting.

    In terms of real estate sales when we talk about "farming." We decide on an area, a market that we want to farm in terms of making future real estate sales. This usually takes many months of promotions involving door knocking, fliers, mailers, advertising, calls to people we know. It can take many years to actually farm an area that leads to sales and referrals. That' not going to work for the typical MLMer's. Upline will press you to make it happen NOW! Your 90 day story is important.

    If I'm incorrect, please let me know.

    New School. 1) Build a list; 2) Build relations with that list; 3) Monetize the list

    Take the focus off your MLM company and place it on you!

    Today, I listened to a new video Mike Dillard produced it was 36 minutes long. You can find it on Google or facebook buddies or through others. The information he gave was rock solid! Very similar to Eric's message today.

    However, it was so specific, if you listen... you will never, ever think of your MLM again in the same light!

    He really hit the nail on the head, for example: Eric is talking about you becoming a farmer to build your MLM. Mike is talking about YOU growing so you NEVER have to depend on your MLM. Huge difference.

    Old school is about building your company. New School is about building YOU, taking control of your life not surrendering to a MLM that you can't control. Don't get me wrong I love my company and others I hate. But they do have some rules I don't like.

    I'm just sick that one company I'm with is now opening in Australia. Yet in the last 6 months they've lost $8,000,000. They have short term loans coming due yet they're promoting in another country as if nothing is wrong! They only have $200,000 in cash! This is the very sad side of MLM and why WE must put the focus on US! Not some MLM that might not be here tomorrow. I'm glad they're publicly traded they must report the facts.

    Learn to build "YOU INC." Forget about your MLM coming first. Become that "farmer" and grow relationships that will be solid over the years no matter how long it takes.

    As Mike's says, an MLM is NOT a real business YOU own! You own no assets at all and can be terminated for any reason at any time! I've been there (and I was right, they went down). They hate it when you speak the truth. They're always optimistic they'll do better.

    Find and listen to the video and watch your MLM business grow!

    I hope this helps someone.

    Paul
  • Hi Paul,
    Rather than make a big list to hunt for people to join the biz, use the big the list as a resource to invite those people to review some info in order to sift and sort those who will then become farmers. They will then do the same thus duplicating the right culture.
    The same concept applies to people one meets daily. Rather than pitch the program with the 'intent' to ensnare or capture as a hunter does, and most lead capture pages do, invite them to review some info to see if they could become a farmer. That's the lesson I heard.
  • The last three shows are incredible. There is a new kind of energy in you, may be I am the only one feeling this, but I think you have done some cuantum leap, cause the today show is so incredible clear and usefull.
    Infinite value in your words.
    I see in my organization hunter mentality, and I am trying to get out that and be farmer mentality.
    The problem with farmer mentality, is confuse the farmer with a chearleader, a hero, or a saviour, trying to save downlines that don`t want to work.
    You are so dam right.
    Learning tons with you my friend.
    Juan Carlos Torrico, from Santiago de Chile
    Thank you very much again
  • anelson1
    I really enjoy your show and I've learned alot from watching and listening to you and guest. I would love to see you interview jordan adler ( author of " beach money", which I'm sure you knew that).
  • shawncyr
    Great video. Reminds me of Jim Rohn's Build your Network Marketing Business and the parable of the sower.
    Seeds of the farmer fall on the rocks, thorns, shallow soil, and fertile soil. No matter what happens, the farmer keeps sowing and caring for the growing plants. When seeds don't take, the farmer carries on.
    Loved it.
  • Yes, that's an excellent audio.

    I think that's the message Eric, was trying to convey. Plant your seeds and don't be discouraged becasue all the seeds you plant will not grow. But never stop planting for some will fall on those that see value in what you have to offer.

    Being a hunter vs. a farmer is confusing.

    Paul
  • shawncyr
    I feel it was the message in one way but a different message in another. I think it comes down to the idea or goal of working once and being paid residually for a long time. A hunter works hard for one meal at a time and goes out over and over to get the meal. The farmer works hard for awhile, nourishes everything and tends to the needs of the crop, then works hard again during and after the harvest so that they can enjoy for a long time what they reap and prepping for the next season of growth.

    I like to look at it like this. They say historically humans evolved from hunter gatherers to sustaining harvesters, which allowed for development of industry and the improvement of life in general. Far better payoff to be a harvester:)
  • Everything sounds great on paper or audio. Implementation is another matter.

    I strongly suggest listening to Jim Rohn http://sn.im/qkbi1 The Law Of Sowing & Reaping

    I hope you enjoy!

    Paul
  • finallyhere
    So, that's been my problem all these years, I have been a "hunter" instead of a "farmer". Thanks, I needed to hear that, and now I will try to become a good "farmer".

    Regards,
    Kevin Pentland
  • lauradonahue
    ERIC GREAT SHOW I AM GUILTY OF BEING A HUNTER SINCE I STARTED. THANKS AGAIN FOR GREAT ADVICE
  • cwhelan
    hi Eric -
    I've never thought of myself as a hunter, but realized quickly while listening to you - that is exactly how I've been addressing my Network marketing business. WOW .. now I see why my business is where it is !
    Hunters are preditors and that is not what I want to be.
    Thanks for the insight !!
    Once again - you are awesome !
    hugs
    Chris
  • GlobalVision
    I believe I go from being a hunter to farmer.......farmer to hunter.....back to hunting and then try my best on becoming a good farmer because I KNOW that is what I am supposed to be. So I impatiently farm for a while until my patience run out. Go back to hunting for a while because it seems so gratifying but I always just end up with some dead carcasses all around me instead of a beautiful HARVEST!

    I realize that the first farming that has to happen is on myself. Consciously fertilize my self with "good stuff" so I can begin to ENJOY the farming process. The LOVE of experiencing personal development and sharing that experience with others through my actions. Simply becoming better! Become such a harvest of joy, happiness, prosperity, kindness, patience, and understanding that everything I am involved in becomes more!

    Thanks EW for sharing your experiences and being transparent about your own journey so we can accelerate through our own!
  • Man Bro, you can write! Thanks for doing what you do.. After you get this money thing out of the way. Write a novel. I'll be first in line to buy it.
  • jorgebessudo
    The last three days are the best ones, together they showed me (at least I see this) that there is a rationale in this business, and guts alone do not work.
    The mind process behind the closing technique described is the important part of the issue,
    The importance of culture describes the desired outcome, we have to think and learn to become,
    The farming vs. hunting comparison explains the way to become a real Sponsor (include in this term what you name "a consultant")
    The most difficult task, "becoming", taking these insights into real and productive action.
  • Dmitry1
    Thank you very much Eric for this explanation. This is absolutly important topic. Please give more info about mind sets which must have NM Pro's!!!
    Best regards
    Dmitry from Ukraine
  • Duuuuude- I have been SUCH a hunter, and have been looking for ways to go from a sniper shot to a BAZOOKA!
    That's what a lot of the "Sponsor 30 people a day" people sell- the Bazooka.

    I've recently been changing a lot of that thought process, but the truth is it's a difficult switch to make. While watching this I had a small epiphany. The action of "Taking it away" I saw as a great TACTIC to "use" on prospects to get them to join, but I heard a voice in my head (I hear them all the time, don't worry) say "Yes, Bones, maybe- but I would suggest you use the "take away" not as a tactic on them but on YOURSELF- to remind yourself that they may NOT be for it."

    Smart voice, huh?
  • So does that mean I have to out my bazooka away..... sigh!!! :)
    Very smart voice indeed. Thank you for sharing.
  • This is such an important concept. I love this analogy, Eric!
    Thank you so much.
  • Being that I live in Indiana one of America's great farming states. You'd think that being a farmer would be natural. I believe, however the mindset of most people, including me, who join a NM organization is that of a hunter. No wonder there is such a high failure rate. This clip reinforces that lesson to me. Thank you Eric for the simple wisdoms you impart to us.

    MY OPINION FOLLOWS: I believe another blogger accused me along with many others of being a sheep on here yesterday. Why? Because I don't take Eric to task on a daily basis. This raised my BS meter and I believe those on here who are not receiving any value from the videos and seem to be on here merely to "hear themselves talk" need to leave or at the very least respect the opinions of others.

    Yes I do respect Eric and view him as one of my 5. Eric you are a mentor to me and several people on my team. I have no qualms with questioning info he gives out if I have a problem with it. But from my experience from meeting the man, Eric is man of integrity and sincere and As long as believe that to be true I will listen and be a great follower until I can stand on his and other giants of this industry shoulders to pass that info onto people who view me in the same light in the future.
    Again, these are my opinions
  • Would like to meet you in Sept and say hello. We have a lot in common. Hope we get the chance.
  • I have never had a 'sales' job where huntining worked better than farming. The customer service aspect of a sale begins and ends with the salesman IF you want repeat sales. It is much easier to keep a customer than find a new one.
  • I think I've been a closet farmer struggling with wanting to build quickly and help others build quickly. Maybe the hunting strategy is what makes many people quit the business - they don't feel right doing it. And if it was done to them when they joined and then were taught that strategy, they go "Oh, so that's what happened. I'm not sure I like that." Thanks Eric, for being open and showing the way...
  • EXACTLY. If you liked the way you were brought into the business ,ask yourself will others like that method.

    How viable is your business if it needs to be done now, not later. How many people with jobs, are excited about taking on another job after work? Not many.

    Make sure you have a solid opportunity where you don't have to rush to build it.

    Do what's comfortable for you and them. Remember if you only recruit one per month 12 total over a year and they duplicate you the team is 4,000 plus. One every other month you have 2,000 etc. How many do you need to earn $300 extra a month in your business?

    Then help them earn $300 per month and so on.

    I hope this helps.

    Paul
  • Thanks Paul.
  • Eric, thank you for sharing your wisdom, this NWM Pro series really shortens my learning curve.
  • enrique62
    Eric:
    You are amazing.
    Thanks, Now I can go back and re-watch the previous episodes with a "culture builder" and a "farmer" point of view.
  • I always acted as a farmer, because I understand what you say. NM is about giving freedom to people, more than to becoming rich.
    Thats my mission, and that' why I would never hunt.

    Love you all
    Alfredo Rodrigues
  • Eric, the interviews you do are great.. they give us different prospectives, however the shows you do when you bring yourself (like this one and the one yesterday) are where you appear as a NWM pro :)
  • As a hunter...I moved product...I couldn't build a team to save my bank account. As a farmer...I am building a very productive coop...It took a long time to get it...Wish you had done this three or four years ago..LOL
  • Ellen Warger
    Thanks Eric....time for me to find the fertile seeds?!
  • A good friend once told me "you're trying too hard". I didn't get it.
    I get it now. Hunting, hunting, hunting.
    Thank you Eric. You just saved me and a whole lot of others a whole lot of time.
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