I really like the part where he said to just start a blog about your passion and how you can get spillover from your passion blog into your actual business. I also liked how he talked about how if you do it consistently, you can get approached by big (or even small) companies that are willing to subsidize what you do.

I'm already doing this because I'm passionate about network marketing and internet marketing. So it's good to know that I'm on the right track and I just should continue to keep doing what I'm already doing. I know what he's talking about is possible. While I haven't been approached by anyone wanting to sponsor what I do yet, I have been approached by people offering me free products just to review and write a testimonial for them. I've also gotten leads, customers and even new distributors just writing about what I'm passionate about.

Great nuggets here and I'm glad you did this interview Eric!