NMPRO #222 – Sherman Unkefer Interview 2 of 4

January 19th, 2010 Email This


In part 2 of our 4-part interview with Million Dollar per Year earner Sherman Unkefer, we discuss his specific daily method of operation and how he went from being broke to a huge business in just a few years.  NMPRO Community, keep up the amazing work by providing YOUR comments below!

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  • aliceflanders
    How do you develop a "tool?"
  • InspiredDeb
    This is a relationship business, and that means the "know, like, trust" factor will often determine the swing vote. What Sherman brilliantly reinforces is that face-to-face meetings done well, increase the likelihood that one will become known, liked, and trusted. Excellent!
  • wealthandriches
    Meet with people as much as possible each week to present the business. Great stuff
  • Skipping to the Complete & Uncut episode...but wanted to make sure I complete the challenge and make a comment! ;-)
  • Never, ever pitch people from another company unless you know that they are unhappy. And only, absolutly only when they have let you know they are unhappy.
  • yitz613
    The fortune is in the follow-up. and lots of small meetings lead to the big meetings.
  • meagankellytorres
    Do as much small meetings as needed to build to large meetings. I get it. I have one question though. We should always be relying on 3rd party tools to demonstrate to the prospect that this is somthing they can do because we are the messenger not the message. But what about if you wanna just have a major blast and go after this business to gain some momentum, how do you do that and balance the part of having 3rd party? Because we know that people are asking themselves when they're watching you if they can do what you're doing, if they have the time to do what you're doing and if they want to do what you're doing to their friends family and neighbors? If they see you presenting your business to them, they might get the impression that they have to do presentations right off. How do we balance it so they understand that they are not the deal, just the messenger, if they think that you are the message? I've always been a little confused about it. Your people will do what you do, and if they see you doing something they feel like they can't do, then you lose a potentially good person. I know that they way you recruit someone is their first training as to how to do this business themself. How do you go about balancing going after this business and gaining momentum to making sure you have 3rd party?
  • Calvin Boutilier
    Contacted 1 person today already :)
  • I have been fortunate enough to hear Sherman many times. What he says, if you duplicate him, works....Thanks Eric for having Sherman share with everybody....
  • KeithN
    Tap into your warm market. It's not just about who you know, but who they know. Be consistent with 2 or more people contacted per day.
  • nelleke
    Again good to hear again that it is not so important who you know, but who they know and who they know. Survey is important. Tools are important and let people in your bring people to you and so to the business.
  • JON FORTI
    WARM MARKET, THEN ASK FOR MORE REFERRALS .
  • chiatkhor
    I agree that meeting is very important. For a full timer, yes, we can do 4 or 5 meetings a day, but I am wondering how a part timer can duplicate it? Isn't that we must do simple things that everybody can duplicate it? No matter you are a full timer or a part timer? 1 more thing I want to ask is, does it good if we make ourselves a hero in our organization? Everybody depends on us, we do everything in the meeting, and all our down lines do is just sit there and listen, nod their head and take out the membership form for his friends. Once we try not to be a hero anymore, our organization will go into chaos. They will stuck. I have seen this situation happen in one of the organization in my company. Would you please tell me why I see different thing from what Sherman has done? Thank you.
  • MDungey
    The fortune is in the follow-up & do lots of meetings - brilliant
  • BobbyRay
    Follow up has helped with me also.
  • Many small meetings! That's simple and duplicatable for anyone vs a few large meetings. Great tip
  • heatherbrocklehurst
    I love how he demonstrates the power of leverage in this segment. I would think one would burn out quite quickly to try to keep up at that pace.
  • Damijan81
    Building relationships is a really fun aspect of this business and helps lock people in as well. Really enjoying this series
  • Vonnita2010
    ALL ABOUT BUILDING RELATIONS AND DOING OVER AND OVER AGAIN, MEETINGS EVEN OF 2 OR 3 PEOPLE!!
  • travelprohawaii
    Oh I will use the tools with my 2 a day and always follow up!
  • Carlos Perez
    Duplication lives in the land of third party tools (Randy Gage), you can see from this expirience that once he use these tools, his business expanded fast.
  • Luis (Pelon)
    Convinced that with hard work in a couple of years we will be big.
  • Shovers
    Good stuff! Can't wait for next part!
  • juanpablorico
    3º part tool it´s one of the most powerfull tools of this business. In the begining, its was a litle hard to me
  • jlt0wn
    another reason for relationship building. . .
  • CINDYSU
    The fortune is in the follow-up. Credibility.
  • gmolina
    Part time workers have a great opportunity by bringing potential partners to others meeting.. Warm Market is the back bone of NM, great info..
  • ronaldvandomburg
    consistency and organizing good meetings are crucial. I agree on that and the challenge is still, to invite people to come to the meeting (but Eric will tell us the secret on Fbr 2nd at the Webinar
  • jOrge Longoria
    amazing information going on here. as you said in previous shows meetings make mokey it depends in how serious are you taking this. great information again thank you. by the way exelent idea about the survey.
  • crwood1967
    It is true that we are interested in the contacts that the new person knows. New flow of prospects is the cornerstone of our industry.
  • classy70sgirl
    I like the practice of lots of small meetings leading to bigger meetings.
    I'll work on that this year.
    Thanks for all the "gold" in these interviews!
    Classy70sgirl
  • Luis Gringras
    Less than 1% who join are from Internet COLD contacts , oposite the shy peolple say, only trust is the only reason people join to business
  • It needs freedom to make the meetings and not fall into a negative mindset of being tired, or wanting the meetings to be perfect, according to a plan that meets the ego and the personality. And keep going at it. The same with placing tools and everything other activity that is to be done in the business.

    NOTES:
    Warm market is the backbone of the business. 99% of the hands go up when a survey is done.
    The get rich quick posture will blow the warm list away.
    It starts will a lot of small meetings.
    It takes time to see the business explode - keep the activity.
    I've had bad times, good times, bad times again...
    For the part time people, plug into the meetings and have their friends hear the story.
    Recruiting tools stepped up the results - it went from me being the superman and then applying leverage to step it up
    Credibility of the person placing the tool, how to do it and how to follow up
  • Inger
    So well said: Never mind the past: Today is a brand new day and we can start all over!
  • gkamlm
    Wow, 99% there because of a relationship with the person who brought them into the business. The old style of basics still work very well.
  • susanjohannesson
    I will work on my credibility.
  • Fantastic interview. I love the discussion about the "tool". Thank you!
  • Rosa7
    Great show
  • Thanks, I cannot wait to hear the rest of the videos.
  • Just like anything else in life, if it comes easy, it's not worth it...
  • randers1
    My uncle got me involved with a company. I started in that company and went to another, only to come back to the original company. We can only start once so make it count. There is no such thing as get-rich-quick, unless you work hard doing small meetings everyday and having those meetings full and properly maintained.
    Chasing the business is important, talking to people who want to talk to you is the key. Plug into meetings if you’re part time; do fewer meetings on your own and use third party tools. The tools serves multiple purpose; third party confirmation, takes advantage of possible down time or wasted time, takes advantage of someone else’s skill by making that information available to as many others as is possible.
  • Having three failed companies in a 4-year period, I am wondering how you muster the courage to even approach those people to try again. Was it the strong belief in the industry? Strong belief in yourself? What is it that is inside each of us that makes us get up off the ground and give it another go?
  • margarethockaday
    surveys are great to find out the mindset of people that are in the meeting
  • Jessi
    The survey is a great idea!
  • mspaulamc
    Important to note that Sherm's success is a progressive thing .. take hope dear MLM builder .. persistence consistence is the ticket!
  • Jilliangene
    It was like going cold turkey without NMPRO for the past few days. I had a total system crash. Had to replace the modem and reprogram everything. Back on line for an excellent interview. It really is all in the follow-up. With or without tools, meeting, warm or cool, etc., total success due to the TIMELY follow-up. You have to be speak with the person within 24 to 48 hours of sharing the information - do you agree?
  • robbinsaturniewicz
    Warm market is the backbone. Need to go deeper into warm market.
  • Jay VanNostrand
    discipline and consistency are paramount to success!
  • Jilliangene
    Say it loud - so so true
  • Good Nuts & Bolts
  • CINDYSU
    The fortune is in the follow-up.
  • Edith Kohler
    As usual,good to hear all those things from people with experience
  • CINDYSU
    The past does not equal the future. Start small, be consistent, persistent and build!
  • Thank you Eric and Sherman. As always, Million Dollar earners started off the same as all of us...from the beginning. Start with your warm market, show the tool to 2 people every day, build relationships and follow-up. Do this consistently and reap the rewards.
  • AviPeer
    Again if you fail in the past it says nothing on the future. Just keep on doing meetings face to face.
  • Ryan
    What constitutes a good opportunity plan? There are so many out there it seems.
    I like what he said about not only who you know, but who they know, etc,etc endless....
  • Grace2010
    It seems like Sherman's business grew very fast. Is that typical? and what growth could be possible for part timers?
  • Ellis3
    Finding the discipline to know and understand that doing the small meetings all the time, IS doing the business, is what I am trying to get over to my burgeoning team ... thanks for the pointers
  • John Boyd
    Sort of blows my theory about distance recruiting out of the water!! Back to the drawing board?
  • classy70sgirl
    There are so many golden tips in here! The number one tip being, approaching your warm market in a professional way, not as a "get rich quick" scheme.
    Thank you both so much!
    Classy70sgirl
  • More third party tools, yes, yes, yes!
  • jessicajablonski
    I love how he asks at convention about how many people came from news paper ads (12 people), internet leads (8 - 10 hands)? How many are hear because of a personal relationship? (99%)

    Great way to explain the importance of warm market!
  • Great tip for survey :
    1. How many of you are here because of paper adds?
    2. How many of you are here because of internet leads?
    3. How many of you are here because of relationship with a person who brought you to the business?

    Start big things when they are small.
    Meetings make money.
  • I agree that follow up is key
  • gmeyerson
    Home meetings used to build to hotel meetings, that's what I'm doing and it does work
  • LisaR2010
    Okay so meetings and stories are what's needed? Not sure I get it just yet.
  • conniegleave
    If I've heard it once, I've heard it a million times: Meetings mean more money - use 3rd party tools, etc.

    My biggest challenge right now is getting the 'butts-in-the-seat'. I keep coming up with crickets. I can't wait to hear Sherman's next segment. Perhaps the answer will be there?
  • claralondono
    thank you Eric and Sherman wanting to be a rock star , at the beginning it will be giving the message over and over and over again.. Great!!
  • Loved it.


    Love you all
    Alfredo Rodrigues
  • Lotta
    Lots to think about... great lessen
  • happyhealthybob
    if i ever get to talk at a convention i would love to do this.
  • "The fortune is in the follow-up". Most people can place a tool or invite to a presentation, but forget the most important part; schedule time for follow-up.
  • lopazelasane
    Great stuff...
  • jeanalbert
    More great nuggets of information. I love the survey Sherman mentioned and the use of tools to grow your business.
  • Pearls of wisdom from two masters, thanks!
  • Once again, great tools and information, thank you!
  • Gustavo Muñoz - Colombia
    And we keep on receiving great info from you guys. THks a lot
  • granttomkins
    cant wait for the next show
  • drkay
    The tool has saved his life as well as ours. I am thrilled. Can't wait to hear how he did it...
  • Very interesting to hear the result from the survey. I still get a lot of people who don't want to do warm market first, but the fact is that's where the fastest duplicatable growth is coming from.
  • bdsfortune
    great stuff ! start small and just keep it going.
  • karivankleef
    The fortune is in the follow up- so true.
  • chriskemp817
    Small meetings become large meetings. Once again it's about consistency and watching it grow.
  • Luis (Pelon)
    Great for the partime
  • Jose Lopez
    (Comment on Show # 222) - Loved the survey concept! It just confirms my belief on personal interaction. If I have to go to cold market, I rather talk to someone I meet in my daily life and give them a tool, that chase people on internet. It has worked for me. 25% of my personal enrollees had come from that source. And the other big thing is "doing many small meetings to get to the big meeting!" ... Great reminder! Sometimes we feel discouraged with "no shows" and 1 or 2 guests in a meeting. Just need to keep focused on the big rewards from small actions.
  • gerritbronkhorst
    Amazing...25 years + fulltime from the beginning. I went back from fulltime to parttime, but I think it's more difficult. Maybe you can do a NMPRO video on this subject once (again).
  • aileens
    200 meetings per year, hard work, consistlently equals a huge business.
  • chipc
    I hope you ask him how he invited prospects
  • talya_mitzafon
    GOOD RELATIONSHIPS, EXPOSE THE BUSINESS IN ANY EFFECTIVE WAY AGAIN AND AGAIN AND AGAIN, DUPLICATION AND RELATIONSHIPS!
  • alltheverybest
    Blown away by Sherman's comments on the ratio of warm market / cold market... Very powerful.
    Can't wait for the whole interview..
  • daddykekere
    Great idea with the small meetings. will implement right away. Thanks
  • jlconner
    Commenting on Show #222. I like the idea of small meetings. We are doing many more small meeting (1-3 people) than larger ones. I also really need to be reminded that the "fortune" is in the follow-up. This is where I lack and I am working on it. Thanks for the great information.
  • seija
    tools & follow-up
  • This interview has started off great so far and I look forward to seeing the rest of the segments as well as the whole thing. It has the potential to really address a major problem area for me. Thanks Eric.
  • veronikakari
    Interesting, those small meetings basically fit me and preparing to do it as well.
  • jean_albert
    The "fortune" is in the follow-up. Amazing how many times we "assume" a lack of interest and don't follow-up. I believe most prospects put up a facade of lack of interest as a protection mode. I know I did & suspect many other now network marketers did the same thing when originally contacted.
  • hcapcarp
    I can't wait to hear the rest
  • luciabrazell
    surveys do work? maybe i should try it
  • rayrios
    I have a friend that says: "There are no strangers among us, Just a New Friend to made, Stretch your hand out and say Hello to a Stranger.....
  • JudasPierce
    keep the good info coming.
  • jerryscribner
    You gotta love the fundamentals
  • Donna Wheaton
    I understand that its all about face to face biz ops as often as possible. And follow up, follow up, and follow up.
  • clairecameron
    Meetings lead to meetings etc. We are following your 2010 Gameplan and had our first event last week. It was a success and we expect to increase our numbers from here!
  • tommycone
    #222
    What I see is do more face to face meeting using the tools provided by our company, making sure to follow-up. Thanks Tommy from Savannah
  • Jeroen Lingier
    follow up or fail!
    I also liked what he said about the small coffee meeting. Those three can start your 500 people group!
    Warm regards,
    Jeroen from Belgium
  • julie67
    I believe the small meetings are what prepare you for the bigger ones to come. You can work out the kinks!
  • JenniferDu79
    I love that idea of a survey but it says more. That people will only get involved with you due to the relationship they have built with you. We have people on our team that have thought that they can just put an add in the paper or now the internet and instantly have a huge team.

    I love how he talked about doing a small coffee table meeting to get to the big 500 people meeting. Right now that is how our team is. Small at home meeting but we are finally getting to the hotel stage. It is so excited to see the growth!
  • Pepeneto
    The power of small meetings: Its not just about who you know, but who they know and who they know and who they know...simple. It's great
  • eddyoshaughnessy
    " The fortune is in the follow-up " very true !
  • Use the tools. So important that we don't reinvent the wheel every time we prospect (hard to remember while we're doing it)

    Great stuff.
  • frankdiaz
    Seems like when he implemented a 3rd party tool BOOM!
  • Lorraine
    just listened to part 3 and really am enjoying the interview. He keeps it simple but consistant. I need to reevaluate my goals and include 200 consecutive meetings.
  • PaulineP
    Super....again 2 a day and small meetings.....
  • caronwashington
    blast off is very crucial to starting off then of course practicing 2 a day. Sherman once again solidifies the concept of home meetings and the simplicity of it. These small fires lead to large ones. Im excited to hear about the intro of the tools to increase leverage and duplication. My team has told me that they cant present like me but they can sure use a tool correctly!!!
  • annenz
    Relationships, small meetings and follow up. Well said.
  • Ger W
    I love your interviewing style Eric, you are so interested. You get the best out of everyone! thanks
  • keith murfet
    Sherman makes it sound so simple yet there are gems in every word that falls from his lips.
  • In my previous company we used to teach cold market and how to do it professionally. As a result if you did a survey at one of our big meetings you would find many people have come in through advertising. It would depend what you are teaching as to what survey results you get I think! On the other hand once they started we would teach them also to do warm market.

    Another thing I have come to realise is that my warm market today is not what it was when I started. Now I know some very influential and successful people who love MLM purely because I have stuck around. I think many top earners forget that it took them years to get to the point where their warm market was of real value to them. This is a good example: Sherman had a connection who brought him these guys from another company. The great news is that can happen for all those who stick around long enough, build connections and become professionals.

    I think as long as we understand that all warm markets are not equal we know what we're dealing with and how much work we have to do, as new people sometimes have very unrealistic expectations based on the success of their upline leaders.
  • You could find people to work with by adverts, but to be able to get them to a meeting, you have to build trust before.
  • I am surprised to know about these prospecting tools, lets look into the next part to get more knowledge on these tools.

    Regards

  • wouterdeprez
    i should hear this video everytime i get up in the morning
  • looking forward to hear the next one...
  • jc13
    Sherman Unkefer took his dream and went traveling. For eighteen years Mr Unkefer never accomplished what he has accomplished in the past seven years. Self-defeating behaviors co-existed with his dream.

    What is interesting about Sherman Unkefer traveling to a city in another state one week out of every month is that he had to have a reason to do that traveling. Sherman first had to have a belief in the outcomes. Certainly he had demonstrated what is possible. He had to establish an inner circle of at least one other person who was a leader; someone who would take ownership of their business.

    Sherman had a vision and someone else shared that vision. Their belief was enough for others to get involved in the business with them. Backed by a great company with great products they could communicate their vision to others through an organizational chart and a compensation plan. That’s about it. Why make it any more difficult?

    Once again the message is that Meetings Make Money.
  • Agneta Rebo
    Yes - I love those small meetings
  • orlyalbo
    genius! I Got it! The small meetings are not only about the business, it's pure relationship!
  • amberaimshigh
    What an awesome interview.. MANY GOLDEN NUGGETS. I WILL WATCH THIS A FEW TIMES! THANK YOU!
  • ioana17
    It is good to know what makes people to come to the meetings!
  • I like how Sherman recounted how his meetings grew from the few people at the coffee table to a room full of hundreds at a hotel reception area. However to tie back to the prior episode, those meetings all must be GREAT, even though they are small in order for them to grow. So however small your meeting, make it GREAT! I'm sure your upline or your company can provide you with tips on how.
  • lynn hall
    I like those 3 questions for the survey and lots of small eetings to get to bigger meetings.
  • juanfernandogutierrez
    IT IS NOT WHO YOU KNOW.. IS WHO THEY KNOW!! it is so true... never underestimate anybody, we do not decide is they are good for the business; let them decide.

    Use the tools and follow up... this business is very simple; just follow the system
  • beckydesabah
    Wow! So many great reminders in such a short interview! Going back to basics, using tools, warm market contacts, attending small and large events, follow up . . consistency . . . persistence . . . skills to develop. That's the core of our profession.
  • carolmcwilliams
    Interesting concept small meetings face to face and allot of them daily. I have been using the phone for my connection tool. I can feel the power in being able to have these small meetings to build for bigger events. I am excited to incorporate some of these ideas into my business to give them a try. I'd like to test doing some small meetings to see if this helps my growth faster. I'm still hoping Sherman will divulge what he does within these meetings to make them so dynamic. Warm market, I don't go for it as much as I'd like to.

  • Awesome info. It all starts around the coffee table.
  • brianhepner
    One point I get from this one, and it may have been stated earlier, is that Mr. Unkefer stuck around the business long enough (aproxamately 23 years) to go from dud to highest recruiting tool stud. And I mean that in the most reverent way. WOW! Great Stamina!!
  • mikeyfromvegas
    Hi Eric, I think the info is 2nd to none. The reason is I hear a lot of whats being said many many many times by other leaders. GOOD stuff. Not only is it hard to build a house with out having any tools but what kind of house can you build with the RIGHT TOOLS Thank you
    Mikey
  • The discussion about warm market is very encouraging. On the issue of recruiting via Internet, I think the main reason why this method hasn't made a big dent YET is that it takes a very specialized set of skills to pull it - blogs, e-zine articles, etc. With the proper training, more and more network marketers will eventually master this method and thus increase the contribution of the Internet in our recruitment efforts.
  • dterrell
    Excellent interview, great information. Thanks Eric and Sherman!
  • bethascoli
    Really interesting stuff!! First of all, I love the survey. It's so true and everyone says it about the warm market, but people still don't want to believe it. I struggled with it myself for quite some time, but I think it's a realization that all successful network marketers eventually come to.

    I think it's interesting what Sherman was saying about doing meetings all the time, and I'm glad Eric asked him about PT because that has always been my struggle. We have always been trying to get our area started by ourselves while working full time jobs, and that really limits the amount of meetings you can do. The other problem is that even if you can do it, you don't create leverage. I know so many full time people that are just doing meetings all day every day, always on the road, away from their family, and it seems like they just traded one job for another one. And their people get so dependent on them to do the meetings that they never learn how to do any themselves. Tools are so great because they allow a new person to get out there and put the information in front of someone without having to know how to present it themselves.

    For those of you who are also part time, what have you found to be the most helpful resource for leveraging your time? (besides your upline)
  • juanfernandogutierrez
    IT IS NOT WHO YOU KNOW.. IS WHO THEY KNOW!! it is so true... never underestima
  • Consistency, simplicity, repetition, relationships, progression from basic skills, duplication, generously share skills, leverage people and tools, mastery. Do it again.
  • sbratt
    Great!!!!! MLM top earners have same vission!
  • Lorraine
    I am enjoying his perspective and the grassroots approach he started with.
  • Perseverence, Consistency, leverage. Part timers having upline expert. Working as a team. Using tools. Credibility of the person, how they place it, how they follow up. Presumptive close.
    All in 7 minutes or less.
    With conviction.
    WOW
  • feltricks
    Small meetings feed the conventions. From a smart and visionary point of view is such an amazing opportunity to be part of one of those small meetings and be the reason to have a 500 people room. But there's also the type of people who prefers to be in a 500 people room to decide to make it.
    Thank God we got both sides, one for the leaders and one for the followers.
    Great show.
  • BetterCoffee.dk

    Really good stuff!
    Again, it's nice to hear from someone who started small and kept going to see it grow big.
    I had a product tasting meeting yesterday with a downline.
    2 people came! One was an already interested person who became a customer at the meeting.
    The second fell so much in love she decided she must have our product. But she can't afford it so now she's gonna host tasting meetings for my downline and get her new customers in return for a percentage of the sign-up bonus. That way she can earn the money.

    So a customer and what we call a rep. in a meeting with just two people.
    Small meetings are worthwhile!
  • david_high
    I am really enjoying this interview. The information here is very good.
  • Bea Resnick
    You never know where that $2 million a month leg is going to come from. That's the lesson of persistence - coffee table after coffee table. How to place the tool? After the spaced repetition you had us do with #160, I've definitely got one way place a tool! ...Ok - I'm still looking forward to Interview 3!!
  • This is great interview. I am looking forward to the next to tie it together.
  • martinvf
    Meetings meetings meetings... everywhere anytime with anyone!!!

    Saludos from Mexico City
  • Eileen
    Ok, now want to know how he places the tool. i know I need to follow up better!!!
  • DianaValdez
    The get rich fast posture that some people have really hurts the business. I'm glad we are giving a different look to this profession.

    I like this one: "chase the business!"
  • Dave S
    Fortune is in the follow-up. I look forward to hearing how best to place the tool and would love to hear how best to re-approach our warm markets a second time.
  • FrankMarshman
    To use the new language "OMG" that was so fantastic! Both from the idea of failure to succeeding to 7 fold increase in income. Thinking about that, in no other business can that happen but network marketing. I remember selling vacuum cleaners door to door. A "Diamond" in the network marketing business I was in at the time also started out selling vacuum cleaners door to door. When I told him how great the unit I sold was he told me, "Never believe your own publicity." I guess that applies to network marketing. All of these companies are capable of offering us the chance to make a lot of money.
    Several years ago I heard a successful person say that it isn't the product or company that is important, it is the people.
  • smreed
    Warm market is your biggest and best market because of the relationship/trust factor.
    Looking forward to tomorrows part 3!
  • cherisizzles
    For me, hearing over and over that it's all about belly-to-belly contact and talking to as many people as you can face to face, is what is going to give me success. Thank you!!
  • I'm so fortunate to have wonderful mentors in my life like you and Sherman. Thank your for your wonderful tutelage!
  • Relationships build your business. It's a recurring theme for a reason, it works. Great point about having a professional approach to your warm market. Treat your business like a real business and you will see real results.
  • Good observation, Darren.

    Oftentimes your friends and family will not expect you to approach them professionally about something. They would expect a more informal, off-the-cuff, rudimentary approach. So when you DO come at them with a professional approach you are impressing them all the more and it is easier to convey how serious you are about your program.
  • georgeman
    What a great interview this is turning out to be, I know this because it seems to end so quickly after starting.
    Sherman is simply awesome, and an incredible work ethic. I can't wait for the next one!
  • gjt
    interesting !
  • shawncyr
    I'm enjoying this interview immensely. I am having flash backs to the Gary Vaynerchuk interview and his book. It's all about hard work. When you join a company, the product is the same for everybody, the opportunity is the same for everybody, the only factor that changes is you/me. If you will work hard at getting your product/service and opportunity infront of people, you're going to succeed.
  • Foord Yates
    Its like a jigsaw -
    starts with a big box of pieces
    builds from the edges towards the centre
    develops faster when the relationship from piece to piece is known (e.g. face, or fence)
    gradually the overall picture is revealed
    and when you've done it once, you can do it again and again.

    But then people tend to take it apart, put it in the box, and put the box in the cupboard, never to be seen again.

    However... some people will frame their completed jigsaw picture and hang it on the wall as a constant reminder of their success, and others see it each time they enter the house.

    So....
    Is your picture complete?
    Is it boxed?
    Is it on display?
    Or are you waiting for someone else to help you finish it?

    Foord Yates
  • Tina
    I can do the small meetings and it gives me a sense of calm to know that I can handle that and grow with my business as I grow in my developement as well.
  • Warm Market, I knew he was going to say that. It's so much easier for me to get rejected on a cold call! Guess I will just have to give in and make those warm market calls.This is the basics again by another million dollar earner. Maybe those basics really do work. Think I' gonna have to give them a try, in earnest.
  • I am really enjoying this interview with Sherman!! So much experience here to learn from.
  • Bryan_in_KC
    The warm referral content was great, but at the end he spoke gold.... "The fortune is in the follow up".
  • racingworm
    Just keeps getting better and better
  • John Spardella
    Ok, so this short segment was chucked full. Survey info was great, and tools can be very affective if you use them consistently and even more important is that we follow up. Keepum comin.....
  • That was a good one can't wait to here the rest
    I'm working on a new warm market because I've already used my warm list most of it twice
  • shawncyr
    Souded like Sherman used his 3 or 4 times. Give them another shot. Things change...
  • deniseschnitzer
    Wow, this guy is interesting. I love the "fortune in the follow up." I also love how he went from being the message to being the messenger. Neat man!
  • alcamacho
    This is awesome suff! Thank you!
  • mchalk
    I enjoy Sherman Unkefer's down to earth style and it's obvious that this man has tremendous knowledge - he tells it straight from the hip. His unpretentious nature and demeanour has no doubt contributed to his success. It's all about the warm market and FOLLOW UP!
  • rmonte
    theres no substitute for hard work and using the tools as leverage is your multiplier. Can't wait for the next episode.
  • socorro
    thanks Eric, follow up has been my block, and my warm market, it's gone so its ok I know I will make it
  • When Sherman Unkefer speaks about tying knots in the string, I think he was weaving suggesting a metaphorical ROPE (Replicating Opportunities, Permanent Earnings). This interview is really helpful to understand the importance of perseverance and keeping your Eye on the Prize.
    As well, once I understood what Randy Gage suggested about giving yourself a Mental Enema, and getting rid of the old matrix and engaging in this alternative way of conducting business, I knew I was on my way to a successful career in Network Marketing. Now with the daily lessons from NMP and the great lineup of Key Opinion Leaders that Eric brings to us all, it is simply a matter of time before we all get to the Promised Land... working together. Thanks to all of you for you ongoing comments. This has become a terrific resource.
  • When Sherman Unkefer speaks about tying knots in the string, I think he was weaving a metaphorical ROPE (Replicating Opportunities, Permanent Earnings). Really helpful to understand the importance of perseverance
    and keeping your Eye On e Prize.
    Once I understood what Randy Gage suggested about giving yourself a Mental Enema, and getting rid of the old matrix and engaging in this alternative way of business, I knew I was on my way to a successful career in Network Marketing. Now with the daily lessons from NMP and the great lineup of Key Opinion Leaders that Erik brings to us all, it is simply a matter of time before we all get to the promised land, working together. Thanks to all of you for you ongoing comments. This is becoming a terrific resource. Bill Goldsmith
  • Frank Diaz
    Warm Market Meeting of 2&3,3&4. Provide the people the presentation with third party TOOLS---Do Life
  • gabor73
    Hi Eric,

    Looking forward to see the next part.
  • I knew Sherman Unkefer from Xango, he has always been a phenomenal recruiter!
  • Another cliffhanger! I am hooked!
  • bartonmurray
    thanks Eric....warm market is the bread and butter for sure.
  • tambry
    Warm market the preferred market yet again.
  • karenandian
    Fortune is in the follow up! Mr. Unkefer's story is living proof that Network Marketing does work.
  • jennyc
    Being consistent is the pattern to remember and apply (telling myself this everyday).
  • Irina
    I love this interview! Can't wait till tomorrow!
  • SJ Doug
    Tools and getting in front of people and having meetings. Their seems to be a common thread here.
  • Awesome, Start small and stay consistent and the large room meetings will come. Love the comment below from HoracioMejia, it is like a snowball.
  • einargh
    Looking forward to next lesson.
  • Dee_Canada
    Love the survey!! It simply confirms what we know...this is a face to face business!
  • margarethockaday
    wow, part time would need to do at least 100 meetings a year to get the results that we are looking for.
  • bghcancun
    can´t wait to see tomorrows part! i wanna know how to teach
  • I love that statement. "The presumption is they are ready to go." Many times our posture dictates how that follow-up conversation results. Also agree that working in the warm market yields much better results based on the relationship.
  • HoracioMejia
    It is like a snowball. It starts small (face to face or small meetings), and as it moves down, it gets bigger and bigger (large and explosive meetings) and nothing can stop it. Credibility is another powerful word and powerful tool. Some of my friends have said "If you are in the business you want to present me, is because you saw something, and I am interested in hearing about it". That increases my chances of recruiting succesfully. Thanks.
  • lorijones
    Sherman thanks for the incredible Magic Wand tool! Look forward to your interview tomorrow and the fortune is in the follow up info!
  • CarlosVera
    Small meetings turn into great events......tools intelligently used help are key to explode your business, as long as you have credibility, you place it in the right way and do your homework with follow ups.........

    Can't wait to hear Sherman's advice on how to place tools.........

  • rosslopez
    Having daily meetings, meetings in between the meetings, meetings in a big room with a lot excitement, that's what really will guide us to success. As you have allways said Eric, what we need to do to grow up in our business? talk to people, talk to people and talk to people =o)

    I liked what Sherman commented, this business is not about who you know but people who they know and who they know... you never know who of all that people will be the next runner, the next diamond in your organization.

    Great comments in this interview
    Hugs from Mexico
    Rossana =o)
  • Paco_Carreno
    Although I was approached by a completly extranger I must confess I was ready, but It caused me some headaches after in the way because the absence of a relationship. I didn't recieve a rational training... So I agree with the warm market as long as I have learn that one of the skills we must develop as a NMP is to convert a cassualty into a warm contact... to build relationships...

    I love to hear that big careers has started with something small...

    You have mentioned the fundamentals: posture, 3rd party tool, follow up... OMG we better realize that it's always the same but with the commitment of trying to improve in every repetition.
  • Tarashon Broomes
    networking marketing is a relationship business, you can only go so far with the cold market. the key is how you use the tool and your follow up
  • The importance fo small meetings, i agree with you all and thank you very much for this great tools,
    i love you all..........
  • I found the differences in closing ratios (from 10% to 79%) VERY interesting. He talks about some key variables that affect the closing ratio:
    * credibility of the person placing the tool
    * HOW the tool was placed
    * followup or lack of followup ["The money is in the followup"]

    Sign on the side of a Garbage Truck:
    "We've got what it takes to take what you've got."
  • tyroneholmes
    Small meetings,I have been really debating how to best to build.It looks like it's to be uncomfortable to get comfortable. Thank You
  • kristibateman
    I can't wait until tomorrow. Thanks Eric
  • tylerwhite
    I had listened to Sherman's magic wand years ago.......it is a great tool.
  • Connor J McDonald
    I remember how we started with just a couple friends having a bbq and then growing it into hotel meetings, its a long process but one that is worth it for sure!
  • Daniel Glez.Peña
    Hi Eric Good Luck in Australia¡¡¡¡ Enjoy it for us,jajajaa.
    I Think the tools are very important for the peolple who is in other country.....
    Saludos.
    Daniel y Natali Qro.
  • kgoren
    Lots of smaller meetings in between the bigger ones. And the fortune is in the follow up.
  • Eric and other MLMers, I have several downlines ask, "what suggestions/ideas/information do you have for someone who is part-time?"

    Does anyone have anything they can pass on or a source where I can get the answer(s) for them?

    I'm new in the business and don't know how or where to get the answers/suggestions.

    In advance, your assistance is greatly appreciated !
  • Arnold Thompson
    Lots of meeting between the meetings... I love it. There is only one way to successfully build this business, you need to meet with people and you need to do it all the time.
  • gloriavintila
    Refreshing to hear about what small meetings can create, as I have been frustrated for quite some time about the fact that there were only a few people joining my get-togethers. But I now realize that who is supposed to be there will be there. And they know some people who are supposed to be at the next meeting.And so on.
  • dawnmarielagmay
    Aloha Eric, meetings,meetings and more meetings, and lots of follow up! Waiting for part 3 :) Thanks!
  • Gakungu
    That's the best thing about this business. It does not affect what you are currently doing and when your income is finally replaced, you may decide to do the business full time.
  • susanclark

    Eric, I am still on track to complete your challenge. I find it challenging to use Disqus somethimes. But, I am still in the running.
    Susan Clark
  • susanclark
    #222 - It was refreshing to hear Sherman Unkefer talk about how broke he was and therefore he could not travel very far at first. He had a lot of small meetings, and this is what propelled people. He reminded us that a few people can lead to a few more and so on.
  • janetrajala
    I have not had good luck with my warm market, so I attend many networking meetings to try & expand my warm market. So far it has been easier to speak to my cold market. The ability to speak in front of a crowd is such a wonderful talent. It is a great goal to aspire to.
  • Tools and Events.. Tools and Events!!
  • pollyhulseman
    Keep working your warm market no matter how nervous you get with it.
  • Small meetings builds up to events with very large groups of people. Very true. Third party tools help. But they have to be introduced with the right posture/attitude. I know this is true too. I need to acquire this skill - the right posture. In addition, follow up is the most important part. The presumption is that the prospect is ready to get started when following up. The follow up as well, I need to get better at it... Looking forward to tomorrow's segment. :)
  • The fortune is in the follow up again more great info
  • I see such a precise focus from Sherman and a relaxed energy that oozes posture.
    So many vital lessons too.
    Another keeper Eric.
  • Ernesto_Busnelli
    Another wisdom packed 8 minutes.
    Thank you Eric and Sherman
  • keithraines
    Continued good thougths and actions to take. Lok forward to rest of the interview.
  • christinaglazar
    Again - consistency - I love it - and at the end of this clip "the fortune is in the follow-up" shows a master speaking!
  • TAbrams
    Looking forward to tomorrow's portion - really interested in how Sherman applied the tools.

    I love the passion he displays and even when he was becoming successful and exponentially growing he was still "chasing the business" as he describes. I know many in our profession that won't do small meetings any more after they have reached a certain level and I love the fact that a multi-millionaire earner encourages us to "chase the business" at all levels - whatever it takes.

    Listening to Sherman touch briefly on tap-rooting is so key to our business. It is not only who we know but "Who do you know"???
  • Great interview...meetings are very important! People who are really interest in changing life, earning money, finding a new job are there looking forward to watching to presentations which may help them.
  • It is so interesting to watch the shows and see the different types and characters of people coming by.
    Just looking at their faces, style and posture is for me an inspiration to help me grow my business and talk to 2-a-day.
    Eric, it is good stuff you are using this kind of interviewing style!
  • Excellent info and I'll look forward to tomorrow's lessons - Thank you, Billy
  • tjsknmp
    AARGH! Another cliff-hanger! Your killing us, Eric. Friday can't get here soon enough so I can get the whole interview at one time.
  • gerrynickerson
    Go get the business. Don't wait for it to come to me.
  • germanjaramillo
    In six years that I've been in this profession, every day I am more convinced that working with a multilevel marketing company is relatively easier to work in any other company that has to do with traditional businesses. I refer particularly to those whose traditional business activity is important daily relationship with others to increase sales.

    Why I say that?

    Because today, thanks to tools that exist to develop this type of business, the skills required to start growing a team are less than on traditional businesses. The tools allow us to carry the message and we became just the messenger.

    Esepcial greetings from Cali, Colombia.

    -GJ
  • anthonyviglietta
    Eric- There is only one problem I have with this video and many of the millionaire interviews. I HAVE TO WAIT UNTIL THE NEXT DAY TO SEE THE NEXT PART! Great information as always. Even though Sherman always did network marketing full time, he did start to get into the concept of 3rd party tools. This is the info that the part-timer needs. Can't wait to see part 3!
  • turjcxg
    Eric, this show really helped me break a self-limiting belief. Up until now, I've been holding very small 1 and 2 person meetings with my company tool. I have not yet been able to get more than 4 people to a meeting so I was feeling really bad about myself. But thanks to your interview with Sherm, I feel better about myself. I'm still going to work on having larger meetings (yes, I did sign up for your Marketing Events webinar!) but I'm not beating myself up like I was before. Thank you again for all of the work that you do for us Eric.
    Cynthia
  • jbledsoejr
    Stop it! That was kind of like the old shows in the 80s when they would end the week's show with a cliff hanger. LOL

    Great stuff...hard work is always common in the ultra-successful ppl...4-5 mtgs per day! The tools help to make it massive and/or increase the speed. Thanks Eric & Sherman!
  • Robertdiggsjr
    Its many small meetings that lead to the Big meetings
  • This morning I visited a friend and she told me how her brother had been in NM for many years but something went wrong and he hates it now: many years ok, last year not ok, conclusion bad NM. That´s like saying: "I´ll never love again!".
    Grow up. You know the business, you've been successful at it before....Misled Pride.
    I didn't know what to tell her so I had to let her go...
  • So many people follow up, but they just don't go for the close. If you're closing, then you are already following up. It's in the Psychology of Asking questions. What is their why, what is their problem that you have a solution for, Listen, then respond, provide them with their own solution that you got from listening. They will make their decision based on what they want from the value that you provide. Most people will tell what you need to know if you ASK the correct questions. You have to be a master connector and master question asker, then lead them to the resolution.
  • Thanks for the tips on using the 3rd party tools vs being the guy and doing all the work.
  • Mailen
    Mr.Sherman have tried the most , good advice is always welcom.
    Looking forward till tomorows intervju.
    Mailen
  • I'm going to play devil's advocate here ... maybe 99% of the people are there at the convention because of a warm market relationship, but how many "Top Earners" got there prospecting Uncle Joe or any of their warm market? I've never seen a single person get to 'the Top' that way ... it's always been through advertising, cold market approaches, or other NWM contacts.

    "2-a-day" works like a charm, but you run out of your warm market fast ...
  • I couldn't agree with you more Scott. I'm always open to advice; however, we live in the 21st century. If someone is not leveraging the internet while building offline, then they are really missing the boat. For instance, how many people are in this community getting awesome information. I was exposed to Xango last year and heard a cd by Sherman. And this is the second exposure that I had from him just because of the internet. So first exposure, offline with a CD....Second exposure, online with video. They both work. I talk to people every day that are struggling in this industry because they have exhausted their warm market and have entered the NFL club (No Friends Left).

    Unless you have a warm market with people of great influence and affluence, you will have a challenge. Here are the most common problems in this industy: the lack of leads, the lack of cash flow, and the lack of marketing skills. If it was so easy marketing offline, then there would not be a 97% failure rate. Most people just quit after talking to their friends and family. Personally, some people have a great warm market, whereas some don't. Go to your Aunt Flo who lives in a trailer park and living on welfare may not work for everyone.

    My sister tells me all the time--Get a job, get a real life, and stop chasing the pyramid schemes. How many people think that this happens to other people? That is why certain marketing systems online are attracting many people looking for answers. Many of the top earners out there promote events after they exhausted their list. They have published books and cds. So you know what it REALLY comes down to--Personal Branding. Yep, YOU, inc.

    Everyone's digging for gold in this industry and the one's that can provide the solutions\tools (picks and shovels) will make most of the money. I'll stop my rant for now, but let me close with this. Eric is an AWESOME business builder. He BRANDS himself. People know him by name. He speaks at events and offer advice, training, solutions and positions himself as a LEADER in this industry. Then, people want to work with him. How can you not want to work with him? He's awesome. That's what everyone needs to do.

    Offer free information, value, build relationships, and then people will AUTOMATICALLY ask what you do. Then you tell them. You just don't go out there and hit them over the head with your products or opportunity.
  • Thanks, David, for taking the time to write that. I have to agree with you. Leveraging the internet just makes sense in 2010. If it is working for other types of businesses, at least as one way of generating leads, then why can't it work for NM? Recently I came across someone who is teaching this exact concept that you are speaking about; branding yourself rather than your opportunity. Most top level earners are known by name in their company and even outside of their company. Just google their name and the company they are associated with will come up also. I joined NM Pro not because Eric is associted with Agel but because I knew who Eric was going back 9 years ago.
  • YOU, Inc. -- well said David. Branding not only puts you ahead of the crowd, it puts you within that group of individuals that develops a "Powerlist", not just a list of 200 aquaintances that could care less about improving their life.

    You're obviously a veteran here and judging by your reply you truly 'get it'! You will succeed in this industry, it's just a matter of time as you apply your knowledge.

    Best to you,
    Scott
  • nickgarrison
    Fortune is in the follow up. I believe that is critical. The other thing I believe is critical is the credibility.
  • dlinkhart
    I agree with David Walker. I have the most negative warm market imaginable. They have not been supportive from day 1. What this has taught me is that I need to find a new set of friends! I can't change my relatives, but I can find a more positive group of people to associate with.
    I live in an area where there are no meetings of any kind for my company. My sponsor lives thousands of miles away. I am on my own. I am maintaining a positive attitute and will find a way to develop this business. OK, bring on the advice! I can almost hear you!
  • Dani,

    Feel free to reach out to me. I will do the best that I can to help you, especially since you live in area with no meetings. You can always build your business locally through networking groups and then start your own meetings. However, if that doesn't intrigue you, there are many other ways. You can email me at davidwalker25@gmail.com and I'll tell you what I do to meet people. It doesn't matter what business you're in, it works.
  • I have to disagree. I had to make a lot of changes in my life to GET AWAY from my warm market. Believe me. They were very negative, into partying and drinking and you don't want to know the rest. They couldn't SPELL entrepreneur if given the chance. So I ventured to acquiring a new warm market in my situation, but that definitely takes time. I live in a new city and still am meeting people. I have to also add from what one of my mentors, millionaire Jeffrey Combs, always says.

    The fortune is not in the follow up. It's in the close. I know many people that are successful offline and many that are successful online. It all depends on what your niche is. For example, there are many people in this community that will go to Eric's events. And because of the great VALUE he brings to the marketplace via the internet, many of us will attend. I always encourage my organization to do what works for them. Many are successful offline, whereas some are successful online.

    To marry both marketing strategies is the smartest in my opinion. But of course, success and marketing strategies are relative to a person's interests. I'll give you some more examples of internet success--Brian Fanale, Norbert Orlewicz and Cedrick Harris. Brian and Norbert are seven figure income earners, and yes, they are only 28 years young. And Cedrick is also successful online sponsoring over 80 people in the last 30 days in his business and growing his organization to over 250 with the majority of them being internet marketers with MASSIVE Aweber lists. Of course, he does speak at events to build offline relationships. I know many more that are paving the way. Nonetheless, it's still about building relationships, and promoting events to solidify the relationship. The internet is just a vehicle to make that happen.

    Be open to ALL methods of meeting new people, whether offline or online. You'll be happy you did. :)

    David
  • mariasiro
    good information, see you tomorrow
  • latachia_2
    Small meetings,big meetings,as you have said before,meetings work! And wow! You left us with another cliff hanger. good job. Great video.
  • dalejv
    Once again, we have to focus on keeping it simple.
  • ulla99
    There are no secrets just hard work!
  • germarl
    Meetings make money -and the Fortune is in the follow up -
    Great reminders of the basics ... many thanks
  • rasdaniels
    Relationships build this business!!! You get to 500 people in a meeting by sitting around the living room with 3 people. (Never neglect the small things) the fortune is in the followup. Thanks@@@
  • Man alive, this website is loading really slowly this past couple of days - not sure if it's just me? Anyway. Great interview. What a smart and gentle man of evident character. Loved that " the money is in the follow up" Just got to crack the daily disciplines. Doing ok with this one - haven't started with the 2 a day yet though :-( Busy couple of days (no excuse I know).
  • Vange01
    I like the part to do GOOD meetings.. certainly not all meetings are good. I like the part of the warm market but I have a question how can you build or help a person whose warm market is pretty small because is new to the area or country?
  • Michael Port has some good ideas for building your network with daily disciplines:
    1. Share you network with others
    2. Share your knowledge
    3. Share your emotions/empathy/love/support

    Do something for 3 people a day using those rules and your network will soon grow.
  • kayanita
    Ur right we have stopped talking to our warm market or using one of the best tools we have, a DVD!
  • Nancy
    Relationships rule again. Liked the follow up advice - to assume that they are ready to go. Again, great info for all networkers.

    PS - Suggestion - would be interested to know - maybe at the end of this challenge - of your audience, how many networking companies are represented and which ones.
  • I'm looking forward to the rest of this interview.
  • Hey Toni - stop skimping on your homework - I want at least 2 sentences tomorrow - come on. You're better than that ;-)

    The Coach
  • Busted!
  • Wow fascinating survey...certainly makes you think!
  • yuvalcohen
    Hey Eric
    Uploading important points. We measured, several hours flight we accumulate.
    Lot AdViews small leading result
  • pech
    I love the phrase "It is not about who you know, but about who they know".
  • Comes back to old fashioned relationships........and the "fortune is in the follow up".......!!

    The other gem is "its not all about who you know, its about who they know and it goes on "
  • Earl
    Let's face it, if you do make it "rich", and the people you get involved first also make it "rich" a bit easier and sooner with you... Why not have the people that are closest to you be the ones that are those that you get involved first!
    If you were to open a resturant wouldn't your friends and family be among the first through the doors to buy so what's the difference... They are both businesses that you are opening treat them much the same way. You wouldn't "force feed" family and friends at the resturant but you would invite them to come! Most will be "kind of enough" to come to check it out and some will become regular customers and some will work with you...
    The "Tools" are the key to making duplication easy and simple! The better the tools the easier the duplication can be and the more deverse the people that can do the duplication process.
  • Hey Earl, where's your photo? Let's see your happy smiling face here. It's much easier to connect with a face than a blank ;-)
    Brad
    @Veterus
  • latachia_2
    Hey Brad,
    Not all of us take good photos.Mine aren't even any good when I have it done professinally.I suppose one could put up a picture of someone out of a magazine orwhatever of someone that looks like us(because they take good photos) or we could just leave it be,like we have already done.
    Another point,you don't know that the photos posted are current,or even of the person. I know people that put up pics that are not them.
    i know you didn't ask for my opinion,but you must remember,Earl may have his reasons for not wanting to do it,such as I do.

  • quintaser
    It´s very clear the kind of job: honest job, hard work, and finally well paid job, just keep going, no give up, no look sideways, "never" look back. The magic of MLM is that "ANYBODY" can make it, just believe and work on it.

    From Puebla Mexico, I am Sergio Quintana
  • mrmauriocrawford
    oh yeh... Assume they're ready to go.
  • mrmauriocrawford
    Jeez this was a diamond! Cant wait to see the entire show. Wow! Some get 10% & some get 70%. Reminds me of Jim Rohn on the How to Build Your Network Mkting Business CD. The story of the sower.

    The difference....
    1. Credibility of the person placing the tool
    2. How they place it
    3. How the follow up w/ it

    Great Stuff
  • hillin
    Yep, Jim Rohn told it all.
  • If you do it right. Hi-tech=Hi-touch. You use it to build relationships not spam people your biz op like many 'warm' market only advocates do when they are trying to do a little social media marketing. There is no cold/warm market only people. If you think of people as cold/warm market your approach to building a relationship changes.

  • drmikempa
    I now realize how important the tools are.
  • Well once again I must get this message out to team members who swear by the internet..! I love the web-I own a technology business BUT..this business is about relationships and connecting AND becoming a person of CREDIBILITY and INFLUENCE! Great to have this wisdom and seasoning made available...easy to get sidetracked by the latest NEW toy...but it always comes down to "do they like you, know you and trust you enough to listen..
  • There's that phrase again.... "The fortune's in the follow-up." I guess that really is true!
    Love the idea that recording his event onto a CD led to an over seven fold increase in business. That's powerful. SO.... I'm just thinkin' here... instead of a CD, how about posting a video online. You should get the same kind of results, no?
  • My company (and I guess Eric's) uses very powerful tools on CD and DVD to help people be successful. I think it's important to remember we aren't trying to trick or con anyone, we are trying to help them discover something of value so it's morally sound to ensure that the message is clear, consistent and doesn't act as a barrier to the opportunity.
  • donham298
    I am definitely from the internet. It has only been very recent that I have been approached about a business.
    Sherman does give good and valid reasons for recruiting in his style. Looking forward to tomorrows video.
  • Vern Trabue
    Continue to work...daily, to reach your goals! Go to work now!
  • Hai
    Love the interview- great affirming. Mr. Unkefer's hardwork, efforts to start again, start small to build to big meetings, and never quit, even after 3 previous failures didn't keep him down is in itself an INSPIRATION to all of us ! Thank you!
  • lauralopez
    Very interesting comments and I agree to use the tools that the business offered to grow, as a CD, DVD,
    Flyers and news.
    Laura Lopez
    Monterrey Mexico
  • patrickmcfeely
    Part 2 and it gets better,Sherman if I was down what you say would lift me up.
    looking foward to number 3.
    Thank you for your time Eric.
  • Hi Eric! I love Mr Unkefers comment about how you allways assume that they're ready to go. Great point! / Linda, Sweden
  • Love the timing of this interview following on the 2 per day from #220. With the technology today those third party tools allows us to get our opportunity before a lot more people now. Most people are only working their business part-time and don't have time to go to meetings but using the tools will change all that. Great post. Looking forward to the rest of his interviews.
  • peterragg
    Sherman is great, he eventually found the right company, he re-found his belief in the industry when all around him had lost theirs and has worked extremely hard in building a business for the fourth time. He is totally believable and deserves to be very successful indeed. Let that be a lesson to everyone of us.
    very kind regards
    Peter Ragg
  • andreas
    warm market has been and always will be the best ways to get long term leaders
  • highimpact0406
    Very interesting again! I am hearing over and over again about tools and starting to recognize the value of them. Love the survey idea. Can't wait for tomorrow's interview. Thanks Eric...
  • denisekay
    Interesting point to notice is Mrs. Unkefer encouragement and Mr. Unkefer's willingness to do small meetings.
    Love the smiles.
  • Katie N
    Excellent advise.It's always good to remember that the mighty oak was once a nut like me.
  • bartar20
    Awesome, I look forward to tomorrows interview, very systematical in his approach, stay at it every day, do your 2 a day every day, use the tools to grow your business.

    Barry
  • jpmendoza
    Great to hear that Mr. Unkefer has had the same results with his warm market as I have, a lot of no thank yous. It will take many, many many small meetings to get to where I want to go. We have had other good interviews but there is something different about this interviewer, not sure what it is. Can't wait for #3
  • coltsco
    Sherman has to offer great hope for those who either have tried and failed or their chosen companies have failed. He offers good common sense advice.
  • dougharkins
    Invite, invite, get them to a meeting, and most of all never quit.
  • I totally agree with the WARM market strategy. Network Marketing is a warm market business. If you work your warm market appropriately and get leads from leads from leads... then you never have to go out into the cold market. This is what I believe and know to be true. Anyone else have the same experience?
    Make it a great day!
  • Miguel
    Awesome..... put the time in the right places....
  • Don Harrington
    This is a WARM market business. Don't fool yourself into thinking that mass marketing is the answer because those leads don't believe you. Your family and friends and their referrals will see what has happened to you and will follow you.
    Great info.
  • Bjorgli
    I'm so anxious to the following.
    But I wonder, with all your experience; in the beginning, is it easier to gain trust by beginning with several small meetings rather than a single large one?
  • Thanks!
  • drpricedc
    I am not excited about the idea of going back to meetings, simply because I am extremely busy. However, I am a fan of a good meeting, and can admit that maybe this is one of my major downfalls at this point, is the reliance on technology. Keep on teaching because I am here to learn where I am messing up. Also, this challenge is great as far as posting for 100 days. Because of my commitment to do this I have learned more in the last two weeks devoting 10 min per day versus the last several months of doing it when I can. You are awesome!
  • donalmonaghan
    Its always great to hear how people build this business. Thanks for all they help.
  • barryburgin77
    Eric, Yesterday and today have been "aha moments" for me. I am reading "the slight edge" by Jeff Olson and thru these 2 interviews so far, I have heard many slight edge references. Mr. Unkefer's philosophy is pure gold. The only way to get to large meetings is (duh) small meetings, being consistent, being focused, day by day and over time, success can happen.
  • Maxwellhealth
    Just love it......anything that will pay us the kind of money and provide the freedom of time mandates an investment of massive action to build the foundation of lifelong freedom...obvious example of skills building a fortune as companies can fail but not the skilled entrepreneur
  • Athletes4Health
    Help!!! Any suggestions for part-timers who don't have anyone that is working it full-time and no regular meetings??? I'm following the 2-a-day method but would love to be able to bring people to meetings; and eventually host the meetings myself. BTW, great segment today.
  • onemartymac
    Great Insight! Thanks for information. Our group is slowly building with small meetings... Warm market is key. This is not an overnight business!

    Thanks
  • ritafulton
    Yes, unfortunately I was a "network marketing evangelist" or more commonly known as "Get Rich Quick" postured person in the beginning; and now having to recusitate my "NFL" club. I like all of this interview, not new as Eric has done great training, but something about the demeanor of this interview??!!

    Thanks Eric
  • dstfa96
    Before you can have a large organization in our profession, you have to frist start by doing a lot of small meetings. Its not just about who you know, but who the people you know know and it just keeps going. The backbone of our profession is warm market. This profession is all about relationships. Our profession is so simple, why do we complicate it?????
  • Ria Leermakers
    I agree on doing the small meetings to grow to the big ones.
  • quincy
    I like that. The in-home presentations build into the hotel presentations. And to get into somebody's home it usually starts with somebody's warm market. In reference to the survey I was brought in warm market. Who else was?
  • enrique62
    Warm market is the key to the business
  • Thanks for more great info.
  • 200 meetings a year, that's 17 meetings each month ! A lot of people in this industry including myself (I do about 10 meetings a month) could learn a lot from Mr. Unkefer about consistency. I also feel very inspired by his talking about going to Michigan and working on that leg as often as he could, because he could not afford to go as often as he maybe would. Because that's exactly where I am now with two legs I have in other cities.

    And this guy is so pleasant and delightfull to listen to!
  • marycalvillo
    Relationships...who do I know that I want to know about my products and business - EVERYONE
  • Mark_Abrahams
    This is terrific. Relationships established via a survey is a great way forward. The leads, and how we generate them and check success, is also so worthy of great consideration. As many reckon, most great relationships are forged over a coffee or kitchen table. Regarding follow up - just thinking about how Eric’s interviews are broken into manageable bite size bits is a heads up (if we use our imaginations well) to how we engage with prospects - little and often may be the way to help certain people 'get it'. People (i.e. prospects) haven’t always got available time or the right inclination .... we need to give some people the time to open up and receive the information we are providing. The tools are also, as mentioned, so important and we must use the excellent resources we have been provided with....and follow up, follow up, follow up. We don’t need to reinvent the wheel here. Great leadership. Thanks again Eric. #NWMP
  • agelfederico
    Thank you very much for the info
  • timandtrcia
    As much as people may want to deny it, the fact is we're in the people business and relationships rule.
  • kgadol
    So appreciate the insight ...
  • And I was thrilled when recently I was scheduled for 1 presentation/day for a week... 5 a day is HUGE! WOW - I definitely have to step it up more!
  • quincy
    Yes 5 a day is AMAZING. Im with you Janet I HAVE to step it up.
  • without 3rd party tools, part timers like me would never be able to conduct enough meetings or get opportunity in front of enough people. It's about consistency - doing it daily
  • gillym1
    Fascinating stuff Eric! Thanks you so much for sourcing all these wonderful examples of success for us!
  • theuns
    Thanks Eric

    I love the 3 party tool way and yes Follow up follow and Follow up that is key.

    I start to do it and i do get my money into my pocket :-).

    Regards
    Theuns
  • Nancy Eldred
    Eric and Sherman - I love this !!! it's so refreshing - learning on what's it's like to be a Network Marketer, for real, just like any other profession - the in's and out's of the job.

    No stale thinking on this web site - THANK YOU THANK YOU THANK YOU
  • Love the tools -- http://www.youtube.com/watch?v=vKr-8kU3tj8

    I am also convinvced the small meetings lead to greatness. I was excited to hear he was ok sitting around the coffee table with 3.
  • Looking forward to the unedited show! thanks eric
  • maariee
    Great information! Thank you...
  • This gets better every episode. Can't wait till you have it all on one!!!
  • Have you interviewed Jordan Adler yet?
  • Matt Genet
    Small coffee table meetings can lead to larger 500 person meetings. Like the crawl before you walk strategy.
  • I'm a warm market kind of guy. Share the product in a comfortable setting then let the product sell itself. Very important to have a product you believe in. Your warm market will see your enthusiasm.
  • Whilst I agree that warm market is good there does come a point in life where it almost disappears Couple that with moving to different countries then in my mind you get back to two things.

    1. Building relationships with people.
    2. Your credibility as a leader and business person.

    With the tools available today it is easier to approach your cold market and draw them to the meetings.
  • Everyone is looking for the one golden nugget. There are no secrets.

    Go out an make relationships and taste, share, and follow up 2 times a day and things will happen.
  • Denise Cox
    regarding the bigger meeting in michigan. was he already "successful" by that time?

    seems like to get a high close ratio, one would need to provide some kind of proof of some success correct?

    this is interesting. i hope we hear how he got 4 mtgs a day. were they just for his front line prospects or for his team as well??
  • Hans
    Two major things stood out this time for me:

    1. WARM MARKET and
    2. The FORTUNE is ALWAYS in the FOLLOW-UP...

    Truer words have not been spoken, I think!
  • ybimbalanced
    He is offering really sound advice, I'm looking forward to listening to the whole interview. There are a lot of pearls hidden here. this is great!
  • krisic
    Followup is a weakness of mine-but I am improving. By the way, I've been doing the 100 day challenge, but was earlier KRISI posting as a guest, but now I am officially registered as krisic on DISQUS
  • meet a friend, meet their friends...that is becoming more clear to me. Also, small groups that build into large groups part made a lot of sense....really looking fwd to tomorrow!
  • Kjell Englund
    Thanks for another good advice, see you tomorrow :-)
  • Art D. lasvegas
    Great insite.....gotta run... going to a small metting with the anticipation they will turn into larger ones. Thanks
  • carybennett
    Great day again, personal development for sure an old school kick in the pants get ya going..Thanks Eric
  • It's like when you first start training for a marathon. You start off running just a few miles each day, then add a little more each day until you're finally running the full race.
  • it's such a treat to listen in as two million dollar earners talk shop. there's so many clues in these conversations, you really have to listen in over and over to to attempt to get it all. Great stuff guys.
  • Awesome video!
    Very useful and sure did get my wheels going..
  • Bernadette
    Follow up is my biggest downfall, but i will keep working at it. Thanks Eric and Sherman.
  • garyparmenter
    Small meetings after small meetings leads to big meetings. Follow up is key to sign ups. Looking to the placing third party tools
  • Bob
    A couple of observations / comments: This guy seems like your prototypical accountant/analytical guy not what most people would consider a super sales person, yet somehow he managed to build a huge organization. It's somewhat mind boggling. Also, it sounded as if in his current company, when he was starting over again, his warm market consisted of people that that he'd already recruited in the past. So I'm assuming, that he had a head start, which made his growth in his current company, a bit faster. But I'm curious how he built his organizations in the three other companies that he was involved in. I mean at some point, like most people first getting started, he must have started at ground zero.
  • liora
    True MLM is about people that your warm market know
  • Pete
    Hope through working a DMO
  • Great example of someone who really "chased" the business in spite of previous failures... it reinforces the "what's possible" aspect of this industry :) looking frwd to tomm - thanks guys!
  • A lot of small meetings leads to 500 people meetings.
    Now my team is working on organizing small meetings. This is an exciting game where you need a strong team to win.
    These interviews are like mini-trainings for the team players.
    Thank you.
  • hpena
    The Fortune is in the follow-up. This concept is the corner stone of what we teach now. If your system is setup to lead candidates from exposure to exposure than your results will increase. If you use only a 1 exposure system, then it will lead to frustration.

    Nando
  • MarvinTowler
    Love this! How do you get to 500 people in a room? "You start by doing lots of small meetings." 4 to 5 meetings a day, that's commitment! I like the way you brought it back to the 3rd party tools. Thanks Eric.
  • fc34615
    A great addition to my daily personal development.
    Thanks, Eric.
    Fernando.
  • Once again great information. Warm market should make 2X day easier, but the important element is the follow up. These are all concepts that I can put into place and be successful!
  • Warm market=Acres of diamonds. We all have people right now in our warm market who can take us to someone, who in turn can take us to someone who will turn into a long term business partner. I'm really enjoying this interview.
  • For me the most telling clue is building your warm market. Planting seeds anywhere and everywhere has some value. Perhaps preparing the ground for the seed first, building relationships and expanding a warm market, developing a genuine interest in the people you already know before creating the opportunity for a tool... I suspect there are ways that either border or cross the line into manipulation that always lowers your chance at making a difference. They will know.

    There is a 'style' once the 'ground' is ready for the 'seed' where giving someone complete permission to say no and a willingness to honor their no makes their yes actually mean yes. I wish it was a script. I wish it was something you could hand out or put people into pairs having them 'practice' until they got it... Learning to ride a pretend bicycle may add some confidence to you however you must get on the real one, at least 2x a day, and discover 'it' for yourself. FB, Twitter and other social sites are a place to develop and expand a warm market and not a place to plant seeds without it occurring like spam or manipulation or a synthetic pretense for some scheme.
  • BobandPam
    Starts with warm market. Small gatherings lead to huge meetings and the 3rd party tool explodes your business. Wow. We also loved "The fortune is in the follow up". Also loved to see Eric taking notes. Cool.
  • This 2nd part has made me think more about my 'warm' market. With so much attention on using the internet to build your list, it is easy to forget that your warm market, and their circumstances, are constantly changing.

    Good advice as always....Thanks.
  • More good information - follow-up is critical and warm market is really where it's at!
  • Like every single day.....really good information to work with. This man knows how to create a working organisation. Thanks gentlemen for sharing these stuff. Best regards from your biggest fan.
  • Mark Dickson
    Tools, watch this, or try this and I'll get back with you. The problem, do we? Great show
  • Episode 13 of Eric Worre's 100 Episode Throw Down Challenge:

    Follow the Kiss Method: 3rd party tools, Fortune is in the follow up, warm market. Brilliant!
  • brigittapatel
    Pearls for today:
    Posture –credibility- follow up.

    Thanks a million
  • billrogers
    Interesting points. Reiterates that in Net Work Marketing it is a people business. Face to face, belly to belly a proven method.
  • bryantkeefe
    Don't be a fool, make it simple and get the tool! See you tomorrow.
  • raybeattie
    Fill your calendar and the fortune is in the follow-up. Great interview Eric.
  • andreabyrge
    The statistics about warm market vs. ads etc was very helpful. I wonder though where FB and other social media fit into the warm vs. cold equasion.
  • I was wondering that myself...good question, and HOW warm can you get a connection my getting to know them on social networking websites?
  • carolbarrett
    Terrific interview Eric and Sherman. Relationships, business meetings and follow up, all key ingredients to success. We need to remember to start in our warm market and realize it is a building process over time.
  • The tools can and will explode the business when you have the right posture. And you can build relations also online IF you know how to do it. Eric is a great example. You provide value to people and get to know them not just present them your company. Is like when you go to a party and you just meat a person and he/she start already to pitch the opportunity. The skills are the same online and offline.
    With appreciation,
    Alex Tita
    Here as promised.
  • AdvocareJax
    I love that survey. So many people want to reinvent the wheel. Relationships are what make this business grow!
  • Steve_Nelson
    There's no doubt in my mind that Mr. Unkefer has always treated his Network Marketing business's as a PROFESSION after what I've heard so far in the first 2. We have to make that decision, or else we've decided that we're ok with making the little bit of money we make today
  • Steve_Nelson
    00
  • mbryant
    Great interview. "The fortune is in the Follow up".
  • Jillian
    Very interesting interview - just yesterday I came to the conclusion that I am not following up enough so I can't wait for tomorrow, because the validation seems to be that the money is in the follow up, and the tools used correctly are key - its not just instant success for those of us who can push "play"!
  • emmettb
    I like the super man comment, eventually the tool gave the growth. Looking forward to part 3. Also the close rate was determined by "credability", that is very interesting.
  • dannyscottlynn
    Wow, I cant seem to stop soaking in every word.
  • jeffreyhall
    One again the idea that is reinforced is that of consistency, perseverance and relationships. Sounds so easy but takes a lot of real effort and hard work to make it happen.
  • Marion
    Great part 2, another cliff hanger!
    Very interesting to hear that 99% is from warm market, they tend to want to see you succeed before they will join you. Encouraging to hear it only took a handful though to make it work.
    I like 'Fortune in the Follow up'
  • nikomachi
    Thanks once again for some great information ;-)
  • hlj521
    Love it! Relationships, Meetings, and Follow up! Sticking to the basics is key! Thank you! This is a great interview!
  • Connie Tolton
    Thanks for asking the bottom line questions.

    Connie T
  • Cee_G
    Sherman is a great teacher. I loved his line "The fortune is in the follow-up." Looking forward to the next segment on how to place a tool.
  • mlvw
    Great interview! Really has put things into perspective for me! I needed to hear this perfect timing.


  • good advice
  • randyhendrickson
    It all comes down to sharing the opportunity with others.
  • Good points coming out of the interview. Sounds like Sherman had put some full-time dedication in to building his business with the amount of travel and doing all the work the first year I always say that we get out of it what we put in. I wish I had full-time hours availability to dedicated to this...
  • I'm wondering how long Sherman gave to make this 4th opportunity a success. It seems he took massive action and I imagine because he was up against the clock. Then again maybe not, so if not what was the driving factor.

    Fascinating to listen to ... another great show

    Would like to know the structure of the small meetings - the nuts and bolts.

    Thanks Eric
  • soxfan071
    Regardless of how you get in front of people, I am learning that you need a great sales tool (third party) and follow up. It may be something in front of your company website if the website is not doing the job. The first contact should be personal cold or warm.
  • Tony
    These cliff-hangers are good Eric. Leonard Katzman had nothing on you. ;)
  • tomlacey
    The warm market and consistency of action continue to shine as the keys for success.
  • clickjt
    Starting with your warm market.Holding meetings. Traveling to the places where there is action to support your people and help them build. So many gurus are teaching against these concepts today, and we are made to feel that these are such old fashioned concepts. It's great to see that these ideas are still a valid way to build a huge business.
  • This is one of the best so far Eric. Fantastic stuff!

    Eric, a few days ago you gave out the US Haiti donation text number 90999, but this doesn't work from the UK. For those of you in the UK that would like to donate £5 you can now text GIVE to 70077. Do it NOW! They need it and you won't miss it.

    Mark
  • MagnusEdvald
    This guy is good. Very valuable interview. Thanks Eric.
  • peterburrows
    This is a great interview. Just getting down to solid action stuff.
    I bet this will be one get watched over and over.....I sure will.
    Pete
  • peterburrows
    You know what.....I'm gonna watch it again now !
  • Tools. I guess I just feel that a website showing a company presentation IS a 3rd party tool. I am not seeing the difference between a DVD or web presentation or web training, as we are doing currently.
  • great point! so is showing a presentation on a website a good first look and the second look could be a small home meeting? How much info should be given on the first exposure 3rd party tool?
  • I agree....I think a web presentation is as good a way as any to get someone to the next stage. I think eventually though it's meetings that will create momentum.
  • davidgreene
    Part 2 was Superb as expected...looking forward to 3 & 4
  • ah ha! I get the point. Small meeting, middle meeting, large meeting. And everything seem getting together for me to understand more as what top leaders are doing.
  • Ngoc Tran
    Once again, how to build up a large organization in network marketing is confirmed by a millionaire earner, Sherman. No doubt anymore. Yes, let keep the process as simple as possible so that it can be duplicated quickly and easily.
  • jacob stiner Israel
    Hey Eric just wonderful to hear and learn about the growth for daily work
  • eugenejohnson
    Wait...wait,,,wait......did he say 2 Million a month?
  • davidgreene
    2 Million in Volume, not Income
  • peterburrows
    2 Million volume....1 leg....1 month....I'll take that
  • Simon_and_Lia_NL
    We hear '3rd party tool', 'follow-up', 'meeting'. Every word/action is simple in itself, but must be applied in a disciplined way to become a succesfull NM-Professional. Perspicuously.
  • Darnell
    Love to know it's a warm market that helps a business to grow and that's thru people connecting with people and that it's a higher rate of success!! Good to know that even if you have a meeting of just a few people it will lead to larger numbers and larger meetings thru plugging a little at a time with 4-5 meetings a day or what works best for one's schedule and drive!! Thanks so much....looking 4ward to the next video!!
  • Lisette
    I´m beginning to like this morning routine that I have.
    After my breakfast, I watch and listen to the show, while I`m drinking my coffee.
    And this show was another cliff-hanger.
    Ì`m looking forward to the show tomorrow.
  • Erik
    He`s so right. Warm marked is the place to start :) How do you get to 500 in a meetings ? You start with small meetings :) This Sherman guy rocks :)
  • Awesome second part! Once again the importance of having people at a live event and using a 3rd party tool.
  • Daniel W. Cook III
    #13
    3rd party tools is the key!!! can't wait for tomorrow's show.
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