We as people learn from other.... So we think that pitching is the way.... Man are so wrong.... That why im here to become Pro.... :)

In every business you can earn money only if you have a product or service that can help people and contribute to their life

So many people use social media the wrong way by pitching. It does not work and irratates people.

Great segment. Looking forward to more.

still catching up so skipping ahead to the "complete edition

Social media is great for some things. However. It cannot be a replacement for really meeting people in the flesh and talking to them. A phone call is 100 times better than an e.mail. A face to face conversation is 1000 better than a phone call.

Social media, not social marketing. So many people in our industry need to hear this and go pro!

"social media not marketing media" . It's all about building relationships. Good points. Thank you.

BK nailed it in this interview - there is so much arrogance out there in social media with people saying things like 'You NEED to check this out' etc., So presumptuous and insulting. I believe it is still ALL about the relationships..

Comment on # 274: made 20 notes out of this last part !

Cool. Social Media. Never really considered that. 200 Million people joined Facebook last year? Got my attention ..

I liked these three concepts:

• "A few to a few": make things simple to duplicate
• First truly care about people, only then they will care about the opportunity you have to offer
• In our profession, the one that communicates the best wins

Social media..................I loved your question about how many of your facebook friends have you actually talked to...........

Social Media NOT Social Marketing, Everyone needs to hear this!

One of the things that bothers me about social media is the trend of relationships getting really "non social" Texting vs calling; facebook vs calling; email vs calling .. there are positives with social media but with respect to Network Marketing I don't know how we are managing to grow this industry. We are, but social media henders the process some.

I like the cocktail party explanation .. that is exactly how social media and MLM can be powerful :)

Relationship building .. I agree with Gary V and others about the number of people who don't do any justice to our industry. When I encounter such a creature, I have started offering to coach them for FREE (that will change) but for now, I have stopped three people from doing irreparable damage while unrulyingly wielding their MLM opportunities .. and they are learning too! I like using Richard Brooke's 4 YEAR CAREER PLAN -Audio CD and MAILBOX MONEY -book for training what MLM is and what it is not :)

Learning and loving SOCIAL MEDIA ... but then again, I love cocktail parties too!

Eric, you said a little while ago.
To speed up, slow down.
It's a game of patience.
And liking other people!

Great insight on social media. It boils down to respect. Thanks Eric.

I have people telling me I need to pitch on my social media sites and I refuse. Thanks for the validation.

Intetesting

You can’t hide and have success at the same time. You have to meet people.

i think there are a lot of people using social media the wrong way
i agree that it is not smart to use it only as a marketing tool...

Social Media is a lot easier for me to do than it is working the Marketing media.

Well said: social media is not the same as marketingmedia, we have to build a 'brand'
nice comparison with the 200 milj people who joined a new country,
and yes, live communication is most important skill we need
best regards. S

"It's Social Media, not marketing media."
"Care about people and then they will care about what is important to you."
Excellent points!

"Social media not marketing media." Good to remember. You have to care about people first.

So true.

Good point!

Well, if it weren't for social media, I don't know if I would have found you, my dear teacher. Look how much you've taught me...how much I've learned.....For me it's been a pretty great thing!

Well defined destinction between the benefits of social media vs. market media. Understand that you must care about others before others care about what you care about. STOP Pitching the biz.

Not being a jerk on social sites :)

Great advice- don't spam your friends on social media.

Hola Eric, The socila media sometimes could be innapropiate, theres a lot of guys to want to do their MLM in only five minutes of accept, very funy.
Saludos.
Daniel y Natali, Querétaro, México.

Social media, not marketing media, great way to state it.

"the one that communicates the best wins" well said.

Care about people

We underestimate the power behind social media. Let's use the way it is meant to be used.
Thanks, Eric,
Fernando.

Great message regarding facebook. Have you ever spoke to them on the phone???

Indeed as Gage would say...the MLM morons are at work all over Social Media.....kind of like those who whould fish with dynamite...if you blow enough holes inthe water something is boumd to float to the top....but one hell of a mess is left in the wake!

We are in the "word of mouth" biz... for the good and for the bad. So we'd better be careful we don't spread a bad perception of Network marketing because that will also grow exponentially =o(

Saludos from Aguascalientes, Mexico.

Social Media is not Marketing Media, now if we can convince the masses before they ruin it for all.

If everyone would just treat it like a big cocktail party as BK suggests, it would be great.

You need to offer value to those you interact with. Once you have provided value to others, they will be much more receptive to you and any solutions you may have for them.

While I know many people out there think Social Media is not the way to go, I do think that it is a way for some of us to open doors that have been slammed shut in the past. I we can get people to look at things differently, then that is our goal. It's kind of like an advertisement. We have 140 characters to get the attention of a custormer/prospect instead of a 30 second commercial. We just have to do it in an ethical and legal way. Thanks for opening this discussion once again.

It's not about techniques it's about being 'real' and being really interested in other people and their lives.

Great stuff about focusing on people and caring about them... this builds the relationship so you can potentially offer a solution to their problem(s) with your product/company.

Great tips - Care about "people", dont pitch on social media, reconnect & develop relationships - tahnks

Wow! It is so true I hate getting spammed by people! Though Facebook was a great way to get in touch with people all across the globe and from those I haven't spoken to in a long while! I will get more off line relationship building done just because I know I can be a resource for them if they are looking as well as it is great to actually hear and see someone I haven't seen in a long while.

Very helpful insights about the mistakes people are making in using social media. The best nugget that I got from this interview is "Care about other people first, and then they will be interested in what is important to you." This is a gem and if I live this philosophy to the core I will be successful.

273:
great stuff
thanks

Important for one to care about the other person and avoid pitching one's ideas!! Caring and relating to people and genuinely expressing that goes far especially in NM!! Big difference between Social Media and Marketing Media!! Thanks so much!!

#273 social media
Social media is like an online cocktail party. Who’d want to hang out with you if you were pitching everybody at the party? Use social media to develop, renew, and strengthen relationships. The relationship is a “few to a few”. Properly done social media validates the power of the NM paradigm. Evolve social media contacts into one on one contacts, as in via phone.

Good distinction between Social Media vs "Marketing" Media..thanks.

I think this is such an important topic, and the more we discuss it the better, because there are so many people in network marketing who STILL don't get it. You would think they'd have figured out by now that what they're doing isn't working, but no! On the other hand, I think social media is extremely useful for expanding your associations and for strengthening relationships - for example, I've been able to connect more with family members that I rarely see or talk to.

Coachable it is the principal social media and MLM
Laura Lopez Monterrey Nuevo Leon

Care about people and they will care about what you care about. I am learning a lot here. Thank you. Network marketing is not salesmanship... it's about people caring about people.

Golden: You gotta care about people before they even start to care about what you have.

WE just had a great speaker at a recent convention talk on social media. Build relationships on line and offer value in your status updates. Offer your opportunity off line.

I strongly agree with everything that was said about Social Media. Interestingly enough the same success principle applys to Network Marketing and Social Media; You have to sincerely care about people. You can't fake it, the world is transparent now.

Nando

It's common sense! Treat others as you'd like to be treated!

The fact that there are so many idiots on the social media networks in every industry must put people on the defensive every time they receive a friend request. At the end of the day, everybody wants something or wants to be-friend someone in order to 'get them'. That's just the way it is and I'm sick of it.
I personally know so many distributors who aren't even on the social media scene and their cheques are huge. Too many more distractions from idiots and I'll be gone from that space too.

Why don't people realize that the fast way to growth is duplication, (the few, who get the few, who get the few, etc.) not talking to everyone that gets with screaming distances of you.

"It's a social media, not a marketing media."
"Care about people and then they will care about what is important to you."
Great quotes.
I appreciate the reminder.

Excellent point....people's actions, they haven't been coached properly they mean well but their technique needs improvement...what do you do when you have an individual like this in your group?

This is a great point that Bk makes...social media like facebook, myspace etc. should be utlized to reconnect with old friends, strengthen existing relationships and develop new relationships and not as a means to just pitch our opportunity. Once we develop those online relationships we have to take them offline and talk on the phone. We are in the relationship business not the pitching business.

This is very well put and very true for success.

Best of Luck and Much Success !

Ouch!

Please!!!! Don't use facebook like a gun to shut prospects!!! Please..Don't do that.

Facebook, Myspace, twitter and others are very good tools we have in this time to make new friends.

ONLY FRIENDS!!

BK could not have said it any better. Taking your online relationship and bringing it offline. Social, not marketing media.Thanks Eric.

It´s social media - not marketing media - build friendship and relations...good points BK

Social media is the hot topic of the moment

As always, the insight is appreciated.

#273 - BK Boreyto Interview 3 of 4 - Eric asked, "What is network marketing doing wrong on social media?" Pitching. As BK says caring about people is the most important of the relationship. You can rekindle a relationship, begin a relation on social media, but then get that relationship offline as soon as possible. Don't pitch!

Great interview so far.

Thank you, this interview certainly confirms my feelings about the proper use of social media.

The key is to treat people online just like you would treat them in person. Nobody wants to get hit with a sales pitch the moment you enter a room (either real or virtual). Have a conversation and get to know them. Our business is about helping people that want to be helped.

I think it's kinda funny how people's perception of social marketing, internet marketing, or whatever you want to call it is skewed by the poor actions of some online network marketers. Yet, we become so defensive when people outside of our industry make similar generalizations against the poor actions of some offline network marketers.

One minute we talk about how horrible it is for people to hide behind their computer screens, and the next minute we're raving about how social media is revolutionizing our industry. Is there some unspoken competition or rivalry between people who build their business online vs offline. What difference does it make?

All of us are in a tremendous industry. The tools we use to build our business are just that - tools. As BK said, the people who communicate the best, win. Use the tools that make sense to connect with people - and let's make people's lives better.

This was an awesome interview, I learned a lot from BK. Appreciate all the great tips on Social media what to do and not to do, very powerful stuff. Also the 4 segment we do have something that people are looking for and learning how to present it in the right way is important for all so that we can continue to grow this industry!

Loved the cocktail party analogy. Perfect discription of Social Media. When you care about people, they will care about what is important to you. Excellent.

Bravo! Stop hiding behind that screen and start talking live to real people. Kill Social Marketing.

Lot's of nuggets in this interview. I suppose a lot of the people who mess up and pitch all the time have just not taken the time to become coachable.

This website is going to become a great resource for changing the image of our profession.

Great info. I'm not quite completely into social media yet. I'm glad I didn't do any pitching and I sure won't even think about doing it now. Thanks BK and Eric.

I totally agree

Very good point. We definitely need to do a better job on social media. Great tool, greatly missused by our peers.

Enjoying this interview with BK- very good stuff about social media!!

I am SOOOOO on board with the message of NOT spamming people on social media sites!! The analogy of teh cocktail party is dead on!! Before people even say HELLO, they are spamming you these days!! BE MY FRIND...BE A FAN of ME....I CAN GET YOU A BILLION QUALITY PORSPECTS TODAY FOR FREE!!! BUY MY STUFF...SIGN UP FOR MY WEBSITE...READ MY BOOK!! Good GRIEF it's irritating!! Gee....I think this is a tender point with me.

Ok....I have taken a breath and am calm now...honest.

Thanks for reiterating the message. :0)

Gppd points made here.People can see right through insincerity.

I am so glad to have you in my life to teach me the skills of network marketing. I will teach this lessen to all my friends who involved with network marketing

Many good thoughts in this section.

great stuff happening in kinder garden.
Alex Tita
Here as promised fired up and focused

good info!

Continued reinforcement to not market your business on social media.

Many good thoughts in this part....

Social media...not marketing media... Exactly!

Facebook "the 3rd biggest country in the world".... interesting way of looking at it.
And I liked "Social Media is like one big cocktail party" .... very "Quote Worthy and good way of putting it"
Thanks.
~

Gary is great but i never understood why he is not in network marketing. now i get it :)

Eric, Loved the breakdown on how to really use Facebook and other social media sites. My facebook site is really for friends and family. I do not accept too many others unless their friends of my adult children. I much rather talk in person or on the phone to people. You can look at a persons reaction or hear their voice inflection and know if they are paying attention or even care to. I heard BK say it again, its all about communication.

When you start a new venture, any bit of information you learn, you want to blurt out to anyone and everyone. After a while, you realize that the people who come back are the ones you had a friendly conversation during the breaks between onsllaughts.

It is social media not marketing media. I agree don't pitch. Build online like you would offline.

Care first - then they will care about what is important to you.
So important to remember this when speaking with people.
Work from the heart and you can't go wrong.

I just finished watching episode #170. It looks like a pitch to the Airline Industry about Network Marketing to me. There is just too many eyeballs out there for me to say you can't find anyone online. If you be smart and go about it the right way...it could produce some results for you. I will never say NO to Technology because up until NOW it has shown all the nay sayers they are wrong. I am rolling with both..online and offline. It is not about where you meet, but where you end up.

Social media not pitch media. It all goes back to getting paid for being friendly
Create relationship and rapport and over time approach for business partner.
Golden rule for recruiting - Recruit others as you would have them rectruit you!!

It is like a cocktail party out there and best to get your relationship offline to grow it.
I love the question Eric asked "How many of your Facebook friends have you talked to on the phone?"
What a great way to measure the true number of meaningful relationships that you have.
Make it a great day!
God Bless,
-ed

The only way to build realationships is to actually show you care about people. It's all about the little things. Find creative ways to connect with them

Social media is to get together and chat, learn and care about the people you are talking too. You cannot sit and pitch something to someone with getting to know them first. You must listen to what they are saying to find out what they want or need.

Most people can pick up real fast if you really care about them or if you are just throwing them a sales pitch. What's of the heart comes out of the mouth. Build on a relationship.

ah ha...! This is interesting! And so true which most almost are forgetting about it. Perhaps the technology is confusing people? ;-)

reconnect, strengthen and build new relationships is key in network marketing. caring is also key because when you are caring to people "prospects, they wont feel like they just been hunted....at the end of the day,this business is all about relationships, the way you treat people will determine the type of relationship you will build. when you build good relationships, brings about trust which will be a great factor to have with new business partners

Great point about caring about people before they care about what you care about about. Seek first to understand before being understood. I like also what he said about taking an online relationship offline as well. Still all about face to face communication and relationship building

And goes the saying, people do not care how much you know once they know how much you care.

So many mixed emotions on Social Media. Great tool to reconnect, but too bad when leadership introduces social media without the correct protocol education. Never too late to learn. Back to the drawing board to rekindle relationships that did not understand the excitment of sharing.

builld relationships! care about people! Thank you so much!

Caring about people will go so much further than just pitching them. So true -

Social media has its place. It is a great way to make an initial connection, however you have to go offline to continue you to build the meaningful relationship! Remember this business is about relationships.

This is an interesting place to learn wished I were not guilty of puking all over my early prospects, I didn't know of a different way thanks for the insight.

Great comment...you have to care about people before they care about what you have to offer.

1. Care about people2.Reconnect3.Strenghthen old relationships&make new relationships.4. Don't be pitching to people 5.Be professional

Interesting interview that endorses the fact that professionalism is a necessity in all walks of life and people really aren't taught the etiquette of cell phones or social media. Its come to fruition at such an alarming rate that everyone is a member without any rules. Thanks for this program - it certainly helps to have professionals discuss this so that we can all learn this as a skill along with the rest of the skills

A 90% or higher FAILURE rate with this current model. I remember watching the re-programming episodes....this is what needs to happen. The offline model has FAILED because the same old thing is being taught and done over and over again. How can we say that this is they way we do it when it clearly has FAILED. It doesn't matter how many millionaires there are if 90% of people in the business are FAILING. I am open to whatever is going to give me an opportunity to build a relationship with someone. We are sooo IMPATIENT as a socirty. Ask yourself....How long is my list right now of people I can call? Everyone doesn't have a massive list, so the internet is the best thing that ever happened to you. I believe the internet is going to be the only way that 90% FAILURE rate is lowered because we have access to far more people than ever before. Be patient, build relationships, be smart, figure it out, be genuine and things can happen. Don't pitch someone who is already in the business. There are millions of people online who are not in network marketing. It just seems people aren't being smart about online relationship building. It is not the platforms fault because the platform has done its job in giving us millions of people to connect with....its your own fault if you don't utilize it properly.

Great Idea's... No more blind pitching.

Social Media - seems like alot of people on Twitter are just posting things that people will never read or bother to click on their link. Especially when you have alot of people you follow - it's almost you have to get lucky for someone to see your post and lick on it. And like some say if you want to read quotes all day - go buy a book on quotes.

I believe that Social Media is my down fall. I found myself hiding from people and thanks to Eric for bring this to light for me. Now i'm going out to meet people two a day.

Thanks for the great advice - keep social media 'social'....

I love Gary Vee as well...and he gets great exposure on the major news stations as a wine expert. Look forward to you guys helping him understand that Network Marketing is here to stay and DOESN'T have to me like the snake oil salesmen of old. And, I love the concept of Social Media v. marketing media...GREAT POINT!

Imagine being at a cocktail party . . . good analogy.

Social Media is a tremendous vehicle - just need to understand how to utilize it to actually build a relationship, not just spew verbiage.

DO not pitch your opp to people on social media. Just build relationships, look for people, meet them face to face and just then tell about what you do.

Great interview as always. Cannot wait till I hear the whole uncut version.

I'm glad this material came out so clearly. I agree that there are several wel-intended people (I count myself as one), who could have used better coaching before. Now, it seems hard to write the teacher's manual while pumping out students and wondering if this is a profession available to more people. Do the best we can do with what we have. Do, learn, do learn, do learn...Glad we have Eric!

"When you care about people, then they will care about what is important to you. Not the other way around."
3 values for social media: Re-connect, strengthen, develop new relationships.
Take on-line relationship and take it off-line. Key is a few to a few.
Social media, not marketing media. The one who communicates the best- wins.

1. Reconnect with old friends
2. Strengthen Existing Relationships
3. Develop new Relationships

It's all about relationships, relationships, relationships. NOT pitch pitch pitch.
Thanks for the explanation.

a few to a few, you don't need 1000's in your first line...a few to a few and major duplication

Yes, it is about the relationship and caring about people. We've all been pitched in the social media sites. none of us like it.

FANTASTIC material!!!. Thank's.

I beleive that everyone, mainly the new ones must know this. Social Media, not Marketing Media.

From Puebla, Mexico, I am Sergio Quintana, MLM Pro

I stopped tweeting as almost all of the tweets that showed up were pitches.

This is the tricky part of our profession. You need to develop relationships, and not "pitch" people. But also, you need to get momentum going early on. It's a conundrum. How long do you develop a relationship before introducing them to your business? If they're not ready, they are not ready. At the same time, if you spend a lot of time developing relationships, and they are not ready for network marketing, you won't have any distributors in your organization. It's a balancing act.

Social Media I think helps to build relationships, and this is a Realationship Business; but the business has to be done face to face

You are right again: basicly it's about caring for people and listening to them.

Boy did he hit the nail on the head. There is a large portion of MLM'rs who are pitching on Facebook. I agree. Nobody will respond to that plus it makes our industry seem less professional.

First and foremost you have to care about people. It's social media not marketing media. "It is the biggest validation of our business on the planet!" "The one who communicates the best wins"

Social media is a fantastic tool for the 21st Century that we are all learning to use. It is revolutionary and evolutiionary and none of us really knows how it will evolve. My best guess is to listen to Seth Godin and people like Michael Port to learn about creating tribes and being authentic. If you are authentic you'll attract and retain people that like you for who and what you are - conversely you'll repel those that don't like what they find - which is ok too. Fundamentally it boils down to the golden rule - do unto others as you would have them do unto you.

Interesting!! - and true. Thank you.

I need the clarity of this message, thanks

Loved the 'cocktail party' analogy will repeat this often.
Care about people and they will care about what is important to you
Our business model is a few to a few
The only reason to use facebook..
1. Re connect with old friends
2. Strengthen existing relationships
3. Develop new relationships
Excellent interview
Thanks BK and Eric yet again

I like Boreyko!
I like his message!

So true that we are still in "the relationship" business. I am sick of people "pitching" me with their "DEAL" or stuff. Even from some (I call) high influential business people who call themselves professional". Time for me to start "hiding" those guys I guess.

I get so many people that are pitching me their opportunity through social media, it's actually sad. I would never want to be betrayed as one of these people, and really don't care for the stigma these people are setting.

makes total sense. Thank you!

A lot of people love to market their NM business online through different autopilot systems bacause they think it is easier - there is no fear of rejection, objection etc. But everything what comes easy - easy goes away. It's all about building relationships.

This video is so right on about using social media correctly. For a long time I have wondered how to use twitter, facebook, and some of the other social media sites to get people to just take a look at my website and maybe, just maybe, have one of these men and women contact me and say "Hey, I am interested in what you have there give me a call and let's talk"

Well, guess what, that has not happened. Without actually doing any reading on social media I got myself a twitter account and facebook account and started adding "friends" to my list. Here is what I found out:

*99.99% of them were pitching me their business
*not one of them called me with a genuine desire to become a friend
*I was putting in way too much time into social media and not using the phone to reach out to people.

I know it is scary to call someone you don't know and introducing them to your business opportunity but I think it is still way better than sitting behind a computer and hoping that someone from your social media list of friends will call you.

Now, with that said, I have to admit to you that I am still having my bit of fear about picking up the phone and calling people on my list but I believe that it is much more proactive than just sitting and waiting for someone to email you or call you up. And, slowly but surely I am working on erasing the fear of making calls.

My advice to anyone is this, do not spend hours and hours on social media. You can post interesting articles on twitter and facebook for hours and hope for the best or you can do what it takes to grow your business. And, all of you know what that is. This will always be a business of relationship building and it is very hard to do that using social media.

Lots of good responses Ray.

Interesting points. Some very valuable.

How do you say something is a SUCCESS when the offline business model has produced a 90% or higher FAILURE rate. That is an INSANE number that too many people are IGNORING...not me. That number is the deal. Most people don't have a huge warm market, and when that disappears without signups added with leadership stops working with youdue to your list....they quit. I think social media is the only way to reverse that INSANE number. People have got to be patient, build relationships and turn connecting online into phone call...then meetings. This platform allows everyone who has no one to talk to....to having millions of people to talk to. It has to be done the right way and not pitched. It is still very early in the game for this...embrace it...stay open to it and just be smart in how you use it. 90%...that's the current deal and I truly believe once people start figuring out how to use social media properly...that number will dramatically change.

"People don't care how much you know until they know how much you care."

What's wrong with talking to people face to face? the good old fahioned way? I get better results that way every time!

Thanks Eric and BK - very true words

Hey ya'll, I've got this great business where we can all make a gazillion dollars on our facebook. Sounds like fun.
REALLY! Talk about posers.

Hahaha, I can't believe this. Are people actually pitching their "business-ideas" on other peoples facebook-walls? Wow, how unprofessional. I now can understand why you don't like the idea of building an Online-based business. But I promise you, there are professionals out there as well. Maybe not so many though. Thanks for opening my eyes in this matter. / Linda, Sweden

Right on Eric! "our job is to change perception". and just as in all industries, there are those who lack skills and therefore professionalism by "pitching" their product. And it's not just on social media. But....

It's communities like yours that teach us skills if we're willing to listen and follow direction. If your pitching you're talking - not listening. Who's winning?

LOVE, LOVE, LOVE this topic! If more network marketers would 'get' this, than just think about how much perception would change.

Great show on social media on Network Marketing. This is one of the shows that we MUST send to every people in our organizations. You can't care about someone on line. Caring about others means direct contact, and yes, only once people notice you care about them, they will care about you and your ideas.

We just returned from our company convention where we met many of the new distributors. Not one of them came in through social media. We're seeing a lot of our people spending huge amounts of time "working" on the internet but we're sure not seeing much in the way of long term growth from it.

Doesn't it seem strange that the only people out there advocating building online are the people selling "Internet Money Machine" deals.

Summedit up that it is lik a cocktail party =social marketing.

Basically STOP spamimming people.

Care about others and they will eventually want to hear about you.

We are in the people business(heard that one from a audio tape about selling). Don't be a prick and don't pitch everybody you meet (by Boreyko). Make them your friend, by helping them forward. Don't expect anything in return (Harvey mackay said)
I can spot a general theme here: All of these successfull people do not get dollar signs when they meet someone new. Sure they present their project, but not in an offensive, vulgar way.
Greetings, from Flanders, Belgium, this is Jeroen Lingier

Eric, I admire you for trying the change the image of the network marketing industry, it is badly needed.
We were told just talk to people without teaching us how to, or just tell them about the product and how they can make a lot of money. LOL
I took a lot of courses to change that" falling over the people kind of approach" .
Love what you teach and now consider you my upline.... hope you don't mind.
Thanks a million

Building relationships =)

So many people need to hear this message. I agree, some people are giving the industry a bad name the way they go about blasting information all over social media. In turn it makes it harder for those of us who do it the right way.

This is a relationship business and how can we expect to build a relationship from behind your keyboard or solely across any social media platform. That would be comparable to a dating site. Sure many people use a dating site and find a match but then they pick up the phone, setup a face to face and continue to build a relationship. You don't don't see many people go BLIND DATE --> to being Married.

I think BK stated the best use of Social Media as:

-->Reconnect with old friends
-->Strengthen Existing Relationships
-->Develop new Relationships

I agree with him. Use it as one of the TOOLS in your arsenal while building your business. A communication tool but not the only tool.

So many people don't like to face rejection, don't want to put in the hard work to build a organization that duplicates, grows and continually produces new leaders. They see posting their "opportunity" or their deal across these social media sites - as the short cut...

I don't even know how to pitch all time... relationships, meeting people, connecting, LISTENING, etc... Caring about others. If after all the above you think that person would be interesting in your oportunity... then, you approach him/her OFF-Line!!

The cocktail party analogy was what did it for me. This was great.

Its all about building relationships.

We all have a story talk about it every day.
Thank you for your time Eric

Social media is social media not marketing media! Great stuff!

This is awesome!!! So many people are confused by social media and lured in by their false expectations that everyone wants to learn or hear about their business. WHAT MAKES PEOPLE WANT TO PITCH ON FACEBOOK ETC...IS B/C THEY DON'T HAVE TO GET THE REJECTION DIRECTLY TO THEIR FACE.

A sorry way to go about business. NO is just a part of what we do. Accept it....TRULY ACCEPT IT and break free from all of the self imposed barriers in the way.

"Social media... not social marketing" Very important to grasp that fact.

Social media vs marketing media . Simple words, yet so powerful

Great interview!
I do like to make relationship, ours is a trust business not show-up i think, so let's all stick on our basic.
thank you Eric and BK Boreyko, i love you guys...

Bingo ... social media is a connection medium, not a pitch fest! Share, contribute, connect and care ... just like any other relationship building process.

Best,
Scott

Episode 64 of Eric Worre's 100 Episode Throw Down Challenge: Social Media not marketing Media.. Listen to them and care... take it off line.. love the idea of erasing/hiding their messages.

I find it interesting Gary doesn't get the NM industry. Did the interview on NMPRO and spoke to Vemma's National Convention. conflict of interest maybe? Seems like he should like this Industry for what it has done to promote his ideas and products.. My thought is this: Gary's thoughts are flawed. To label the entire NM industry as bad because of a group of posers and amateurs would be the same as labeling the entire wine/beer/ alcohol industry bad because of Drunk Drivers... Just my thought..

Fascinating interview
I expect to hear the answer to your question: with how many people Facebook talking on the phone?

Very true. But what i'm wandering is, what's the use then of social media anyway? How can you go from a relationship offline to a relationship online??

It might work for some people to stay 15 hours a day on computer. Not for me.

Thank´s for today.

Awesome stuff. The cocktail party analogy is great.

Build the relationship * FIRST *

More good info and driving home the FB crap i constantly see out there every day. I will throw some info up once in a while but people doing it everyday is annoying. Thanks for helping make us better

A lesson learned.
Less fb more face to face.

Social media, not marketing media. That is a great point

First and foremost you have to care about people.
Our business model it is a few to a few.

It is social media not marketing media.
How many of your friends on Facebook have you talked to on the phone.
Great stuff!

I suspect that the 'marketing' media types are NOT interested in relationship or friendship. Their interest is in my time and money. They are poor prospects no matter how successful they think they are or how large their bank account.

Great perspective on Social Media. Again his emphasis on building relationships is key. Connect with people and then take the relationship off line. I will work on this idea. BK best advice is Care about people first. It gets confused in my mind and others when you want to build a traditional business you don't think of making friends and caring as the primary goal, but in NM this is the mind shift that is important.

He couldn't have said it any better. The more I get involved in social media the more I see the types of people he's talking about... pitch pitch pitch which leads me to delete delete delete. If you use this tool correctly, it can and will work over the long haul.

Best part when BK talks about Gary V, he sits in front of a computer 15 hours a day and it's because it's just HIM, in network marketing its a few talk to a few....that was GOLD!

Great information!!! Thanks

No pitching (on social media) - understood.
Information exchange – OK.

Everyone commenting here will, I hope, agree with what was said between Eric and BK Boreyko.

If we are coached well, led well and learn + practice well, then the power of social media will be better harnessed. Use of new technology, in this changing world we are living and working in, will be significant. It’s a question of not what you’ve got but how you use it.

Yes, we have to care about people.

This links back to NMPRO #53 – A Message to Online MLM Idiots

Thanks again Eric
31.03.10 16:00GMT

So interesting and a surely must see interview! There’s a lot things I have learned. Thanks you so much Eric & BK!

Well put! Thanks

Reconnect with old relationships, strengthen current relationships and create new relationships. And as soon as you can, take the relationships offline. Love it! :-)

Thanks for the affirmation that relationships are the key

People think social media is the new way to communicate on mass. If the 95% want to believe that it is fine by me, i want to be successful and get rich and I am not going to achieve it by going blind staring at a screen all day, tapping up "cold" prospects. BK confims my thoughts on this, Eric is also of the same opinion on this.

We have heard this enough times now for all of us to start acting more professionally and to put this to bed. No more pitching on the social media sites guys.

Very kind regards
Peter Ragg

Well said - and very true.

Our business is " bellybutton to bellybutton "

pitching in social media is a cowardly approach just like spam. success is found in relationship and without a unique presence, no one will listen anyway. I once heard, he who has the most friends wins, there are only a fraction of people on our twitter and facebook page that are really friends.

Thanks so much for what you do for the network marketing industry....enjoying this interview.

WOW !!! Atlas Somebody that talk about FB Thank BK, YES I hate it when people do the pitching on my walls even my Group wall, I work on Relationship and Permission Base Marketing I give Wisdom and help out in my groups and om my wall and when the time is right I give info first about my Opportunity and if theask for more info and my link then i do give it of not then i just build Relationships and i have a lot of friend that love what i do even if they did not join my business.

And yes you cant talk to every one on the phone but when the enter my system I phone them up
on Skype and from there we build on our Relationships and it works Hands down.

Thank Eric for talking to BK and Thank you BK for your Great input

You have to care about people before they listen to you

Great segment! If only all network marketers could follow this. Caring about people first. What a simple point and living your business by this simple formula. Reconnect-stengthen old relationships- build new relationships. Socializing not marketing.

Great show! Like all the giants tell us: number one is building relationships. Don't be a moron on social media sites. Be a professional, and behave yourself like a professional. Thanks for sharing this stuff with us guys. Best regards from your biggest fan.

Great interview! I just hate it when I get friended on FB and straight away get a message pitching me. No one has take the trouble to find out about me, what I'm about, what I want, or even if I'm open to looking. Can't people just see that it's a bad way to do business.

Lots of people have Gary's perception of MLM and although it's down to a lack of understanding, who can blame them when people continue to operate in this manner.

Have to agree with you Mark

I have fallen into that social media trap with a friend prospecting on facebook. I didn't feel it was the right at the time but they were having success. I tried for a month and finally made the decision to stop and try and repair what i had done. I have tried to really stay away from the pitch and focus on the relationship. I have communicated with a few people from facebook that i meet on facebook and it has been ok but they still want to pitch you when you meet them off line. We need to find a happy medium because technology is here to stay. Our kids are growing up using this and we see a lot of businesses starting to use social media. Pepsi has dedicated a whole marketing team to social media. i don't know the right answer but trying to figure it out.

thanks for saying this, most wont listen and will spam you anyway they just dont get it..

Great interview -- I have received quite a few "pitches" lately and I really, really dislike them so I can imagine how many people these "pitchers" get - ZERO.

....
If you can push a piece of string uphill in a hurricane, you can succeed in Network Marketing.
....

True or false?

Foord Yates.

Hidden... gone... poof. And for the most part it's irreversible because nobody goes back and "show" people.

I cringe when I see pitches on my wall - and I delete them as soon as possible - but I try to educate on what to do before I "hide" the offender.

Seek to educate before you eliminate.

Great interview. Personally I have stayed away from social media invites because of the "pitching" that took place once I stuck my toe into the waters; however, I did not realize the size of "facebook"--imagine it's population is larger than most countries? If people woukld all just use NWM Pro common sense and actually care about each other what an abundance to be enjoyed by all.

makes all the sense in the world

Phenomenal interview.
Thanks Eric

Great line: “It’s ‘social’ media not ‘marketing’ media” –BK Boreyko

“You gotta care about people before they give a crap about what you care about” –BK Boreyko