By Eric Worre
It’s amazing when you think how much of a trend Network Marketing is in itself. For decades Network Marketing been growing in popularity as the go-to option for the average, non-traditional entrepreneur to be able to work for and achieve life-changing success.
Below are 10 trends of Network Marketing that you can use as a guide to further expand your chance of success.
- BRAND AWARENESS.
The company themselves maintain brand awareness. Distributors cannot be expected to build the brand of the product. A high level of brand awareness should be maintained by the main company. There are many great examples of this across the profession.
- GLOBAL MARKET
With the wide use of social media to grow network marketing businesses, having a team spread across the globe is becoming more and more common. The top MLM companies are putting great efforts into spreading their brand and products across the entire planet.
- LOW SIGN UP COSTS
Over time the sign-up costs of many Network Marketing companies have decreased. Several companies are realizing that more motivated distributors that can get in with low sign up costs and low inventory costs are more advantageous to the group.
- NEGOTIABLE PRODUCTS PRICES
This year we have seen the surge of negotiable product prices. Some companies are providing a range of prices for products in order to allow distributors to run sales and promotions. This model is sure to catch on in the coming years.
- PRODUCT-CENTRIC COMPANIES
Some companies stand the test of time and others do not. The ones that seem to shine are the companies that are product-centric. They build an identity around each of their products, they promote those products on a global level and that makes it easier for distributors to sell those products to potential customers.
- ANTI-AGING CONCEPTS
Anti-aging remains a very popular demographic for many companies. There have been dozens of trademarked compounds come out over the past couple of years. However, the strongest anti-aging companies have taken the time to corner the market and provide significant research behind their claims.
- INCREASING BREAK OVER
One trend we have seen so far in 2018 is the increase in sales distributors have to meet before they are paid commissions. In some cases, declining market share has resulted in the company placing higher levels of sales for each distributor before they are paid commission. This places more stress on the distributor and makes it harder to succeed without external training.
- EXOTIC PRODUCTS
We have also seen a few companies begin to produce exotic products. That is products that are priced significantly higher than the rest of the industry and contain some form of an exotic ingredient. While these types of companies require great attention to finding their audience, they remained very profitable in the first half of this year.
- DECLINE OF THE HOUSE PARTY
The house party has officially lost its zeal. The days when you would invite 20 friends to see a demonstration and they end up pulling out their credit cards and helping you hit your goals for the month seem to be gone.
- HEALTH AND WELLNESS COMPANIES
We have seen several health and wellness MLM companies achieve over a billion in sales in the past 12 months. Not too shabby considering their distributors are averaging over 70K per year.