Brutal Honesty

Brutal Honesty

Today’s topic might make you a bit uncomfortable: self-awareness. Being self-aware is one of the most important characteristics of an entrepreneur, but it can also be one of the hardest because you have to really take a good look at yourself. It’s understanding yourself, what it is you’re really doing, the gaps in efficiency and […]

Finding Your Brand: Do You Have a Kleenex?

Finding Your Brand: Do You Have a Kleenex?

By Eric Worre The only difference between a Kleenex and a tissue is the branding.  Kleenex is a registered trademark of Kimberly-Clark Worldwide.  Introduced in 1924 as a disposable substitute for face towels and handkerchiefs, Kleenex has become a worldwide brand and is often used as the generic name for all facial tissue. People know […]