By Eric Worre
I’ve talked a lot about why duplication is important for your Network Marketing business. Duplication allows you to keep building a larger business without having to drag everyone on your team by the hand. But how do you actually go about creating duplication?
Well, there are three steps you can use to create duplication.
#1 Lead by Example
One way you’ll know you have duplication is when your team members are recruiting new distributors and customers on their own. But your team won’t do that if you are not recruiting anyone. Parents often say, “Do as I say, not as I do.” But I think we can all agree that isn’t how things work. People copy what others do more than listen to what they say.
So, if you want your team to start recruiting on their own, you need to show them how to do it. Be recruiting new people yourself. Tell your story of how you recruited your first person or recruited a bunch of people in a short amount of time. Have your newest recruits sit in on one of your meetings so that they see what you do. Let them see the simple systems you use that they can learn as well.
Be an example for your team, and your team will follow suit.
#2 Get People Started Effectively
Your new distributors will never create duplication if all you do with them is sign them up and then wait for them to start. You have to help get them get started right. And the best way to do that is to get them over the line where it is harder to quit than stay in the profession.
So, work with them right after you get them signed up. Validate their decision to join. Give them proper expectations so they know what it’s really going to be like. Make sure they have all of the tools and information they need. And do what you can to help them get their first customer, distributor, and pay check. You can even get them to a company convention.
Helping your new distributors get started the right way will not only help to increase your retention rate, but will help your distributors get to work on their own.
#3 Create a Culture of Speed
As a leader, it’s your decision to create a culture of speed within your business. When your team thinks of the business as an organization that moves fast, momentum will be created. So, get your team to move quickly to recruit more people, advance through the ranks, or reach other goals.
Some different ways to create such a culture is to offer incentives for when people reach certain goals, hold contests for who can reach goals first, recognize members of the team, and even create an environment where people want to change and get better.
With these three steps, you can build a business with duplication and take another step towards success.