By Eric Worre
I talk a lot about what you should say to prospects when recruiting. But there are a couple things you should never, ever say to your prospects. These phrases do nothing but set up your prospects with unrealistic expectations.
Don’t worry, every Network Marketer is guilty of using one of these lines when they were first starting out.
Okay, no. This profession is not easy. It might be an easier way to start your own business than the traditional route, but it is not easy.
Network Marketing is hard. It’s hard to keep calling prospects when 100 people have already told you “No.” It can be hard to get past all of the objections and lead someone to joining your company. Travelling to meetings and setting up presentations can be exhausting. Monitoring your social media profile and reaching out to new prospects can take time. Putting yourself out there and talking to people can leave you feeling drained, especially if you’re an introvert like me.
Easy is the farthest thing from my mind when I think of Network Marketing. But that doesn’t mean it’s not worth it. Yes, this profession comes with challenges, just like any profession. But the rewards can be extraordinary. It might take 500 phone calls, but you can build a strong team. You might have to drive 2 hours to meet with a new prospect, but you could lead someone to a new opportunity that changes their life. You might be drained every day from giving presentations all day long, but now you can pay off that credit card bill.
So, never tell your prospects that this opportunity is easy because it’s not. It takes hard work and dedication to succeed in Network Marketing. And that only makes the success all the sweeter.
You Can Get Rich Quick!
Yeah…no. Well, I guess if you go out that very first day and immediately sign up 20 distributors who then go and immediately sign up 20 distributors each. And they also sell the product to about 10 people each. Then yes, I suppose you can get rich quick in this profession. However, the odds of that happening are about as likely as winning the lottery. So, I wouldn’t count on it, if I were you.
You can start making money fairly quickly in Network Marketing. You definitely start making more money than if you were to go the traditional entrepreneurial route. And there have even been some who rocketed towards the top in just a few short months. But those are the exceptions, not the rule.
This profession does not guarantee anything. It all depends on you. If you want to reach a certain income level, then you have to work and work hard. You have to keep going even when things get tough. You have to commit to learning the skills. And you have to be determined to do everything you can to reach your goals.
Your success all depends on you. And just like every person is different, every person’s path to success is different. You may not reach your goals at the same time as another person, and that’s okay! Don’t base your success off of how others are doing. You can use that comparison to motivate yourself, but your points of success will always be different than theirs.
So, never tell your prospects they could get rich quick because that’s setting them up for frustration. Let them know that it is very possible to get rich in Network Marketing, but it is all up to the time and hard work they choose to put in.
Set Proper Expectations
You need to give your prospects realistic expectations of Network Marketing. If they sign up thinking that it will be easy and they’ll make tons of money in the first month, then they are going to be easily discouraged. And when they get discouraged like that, they are more likely to quit.
It is then experiences like that that give Network Marketing a bad name. Those prospects will go to their friends and family and say, “Oh, that Network Marketing is a scam. They say you can easily get rich, but I tried it and that is a lie.”
We all have to be better at representing this great profession. So, never tell prospects that it will be easy. Never tell prospects that they can get rich quick. Tell them the truth. Tell them that it will take a lot of hard work, and it may take time for them to see results. But it is worth it.
Network Marketing is a better way. Now go out and tell the world the true reasons why.