By Eric Worre
“Do I really know enough people to share my opportunity with and build a business?” It’s a common concern of Network Marketers, especially those just starting out.
Yes, you do!
You know more people than you think. And it’s not just people currently in your life, but people who you haven’t talked to in a long time. These old aquaintances are often overlooked when you are creating a prospect list, but you never know when an old aquaintance can turn into a valuable member of your team.
But how do you reach out to an old aquaintance? How do you start a conversation with someone you haven’t spoken to in years?
Below are some tips for reaching out to your old aquaintances…
Who to Add to Your List
- Friends on Facebook you haven’t talked to in a while
- High school friends you’ve lost touch with
- Former colleagues
- Old neighbors
- The people on your Christmas card list you never talk to otherwise
What to Do and Not to Do
- Immediately pitch your product/opportunity
- Make the conversation all about you
- Ask them how they have been
- Show actual interest in their lives
- Schedule a time to meet and catch up
Example of an Invite Through Text Message
Follow-Up with Them
Once you’ve reconnected to this prospect, don’t let the conversation go cold again. Remember, it will take an average of 4-6 exposures before your prospect comes to a final decision about whether to join or not. So…
- Set up the next exposure at the end of each exposure
- Don’t make each conversation solely about your product or opportunity
- Continue to show interest in your prospect’s life
- Educate your prospect about your opportunity
- Don’t let too much time pass between exposures
- Be Their Friend!
Successful people in Network Marketing form relationships with their prospects. So, don’t make everything about your product or opportunity. You don’t even need to spend every exposure talking about your business. Go out to dinner with them or get your families together for a day at the amusement park.
Just be their friend, and don’t let them fall back into the old aquaintance category. And as you get to know them again, let them get to know you. Share your experiences, your challenges, and your hopes for your Network Marketing business. The more they know you, the more they will respect you and listen about your opportunity.