By Eric Worre
In four and half years Tanya Kirkpatrick went from refusing involvement in any Network Marketing company to qualifying on a top level for trips, bonuses, and having an impact well over her wildest dreams.
HOW DID SHE DO IT?
She did it with systems that track, record and improve her follow up.
The system that has produced exponential growth in her business and provided a life that most people only dream of comes down to three simple keys.
- FEAR OF MISSING OUT
- FIND A TOUCHPOINT WITH YOUR CUSTOMER
- BE CONSISTENT
FEAR OF MISSING OUT
There are billions of people on Earth. There are millions involved in Network Marketing. All of those people have one common fear. Almost every single human being on the planet is afraid of missing out.
Think about it. When you were young why did you want to attend every sleepover party your friends were going to? When you were a teenager, why was is such a priority to be seen at homecoming and prom? When you were in your twenties, why did you hang around the people you did, why did you attend the gatherings you did?
No matter your stage of life, all people experience some form of fear of missing an important event.
Fear of missing out is key when thinking about follow up. You have to show the person what they will be passing up if they don’t join. Yeah, you have to show them what they will gain and how it will improve their lives. But then, once that is established, you have to make sure they are aware that they are giving up a chance to stay at home with their children. They are passing up a chance to qualify for the best vacation of their life. They are passing up a second stream of income that could remove a ton of stress from their marriage.
STEP #1 – NEXT TIME YOU ARE FOLLOWING UP, DON’T FORGET FEAR OF MISSING OUT
FIND A TOUCHPOINT
Do you know what the quickest way to connect with another person is?
Share your story. In the last 30 years, one trend has never slowed, never lagged, and never waned. That trend is story sharing. The most powerful form of communication we have is story sharing.
The reason story sharing is so powerful is simple. First, it creates a touch point with you’re the person you are talking to. It connects your past. If you are a teacher and you are talking to a teacher, then you are connected in that way. If you have had struggles in your past and the person you are talking to has had struggles, then you are connected in a different way.
Sharing stories with one another makes us vulnerable. Vulnerability builds relationships and trust. It lets the other person know you are not going to judge them. You both have challenges and you are going to overcome them. Vulnerabilities connect you and the person you are talking to in a third way.
STEP #2 – NEXT TIME YOU TALKING WITH SOMEONE NEW, FIND A COMMONALITY AND DON’T BE AFRAID TO SHARE YOUR VULNERABILITIES
Are you a tracker? I don’t mean the kind that follows animal paw prints through the forest. I mean a type of business owner that finds the key metrics associated with each system and tracks them every single day.
Do you wake up in the morning excited to chart out your numbers from the day before?
If I have noticed one thing in the top earners like Tanya Kirkpatrick, it is that they are system formers. They are trackers. They know the key metrics of their business. They know at a moment’s notice if they are on track or if they are veering off track. They are unbelievably consistent and diligent in tracking the progress of their business.
STEP #3 – DEFINE AND TRACK THE KEY METRICS OF YOUR BUSINESS ON A DAILY BASIS. CELEBRATE NEW RECORDS AND CORRECT ERRORS
I am so inspired by business owners like Tanya. She and her husband are a beacon of light we can all follow.
Thank you so much for your contribution to this profession.