In this week’s show Eric talks about what drives the whole business building machine, and that is a concept called Raving Fans.
As you’re building your network marketing business, one of the most important things to do is to create a culture of raving fans about your product or service. People are so passionate about your product or service that they’re sharing it with the entire world.
According to Eric in order to create Raving Fans, there are a number of things that you need to do within your organization. The first, is your own personal passion. You need to be the number one cheerleader. Perhaps you have heard from leaders or others that the product doesn’t matter, it is all about the opportunity, and Eric says that belief does not serve you, nor the business. Some the biggest earners are Raving Fans, and what that means is, without product sales, there is no opportunity. So number one, is be a chief raving fan.
The second way is to create your own product or service story. That means you need to use the products whenever appropriate and to use them publicly whenever you can so you can brag about it. As Eric further explains when you start telling your product or service story, and other people in the organization see that, they’re going to start telling their product or service story. So start creating a culture where everybody is sharing stories. However, just because maybe that was the result for you, it might not be the result for everyone so make sure the stories are within the compliance of your company and what you can legally say. There is no need to over-hype it or exaggerate.
The third way to become a raving fan is through training. The more people know about the products or services and how they’re delivered and how they’re created, the background behind them, and the studies and the whatever, the people behind the products. They more they know about it, the more passionate they’re going to get. The best companies and leaders have training on the product or service all of the time. They are training and educating people.
As Eric explains, the reason you need to be a raving fan and to create raving fans is for retention. People will stay in the business longer and people stay customers longer. This creates stability and builds residual income. And in conclusion, Eric offers this: “join me in creating a culture all over network marketing, all over the world, of raving fans because that’s going to help all of us get the result that we really want in our business. It’s also going to help us spread the word about importance and valuable products and services that people really need in their lives.”