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I sat down with Bri Richardson and she had some great advice on how to use social media to grow your business.
She says that once you decide to start a business, your personal profile on social media becomes your business profile. You build your brand through the things you put on social media. So, don’t be afraid to put things out there, even when it has to do with business. But also keep your emotions in check on social media. You need to be very aware of how you are branding yourself and your business with what you post.
Also, while you shouldn’t be afraid to post about your business, don’t make every post about joining your business or buying your products. You can share your story on Facebook, but then don’t insert a website link to sign up for your business. If you do that, suddenly the post is just trying to sell something. Instead, create lifestyle posts. Show how your business fits into your daily life. What are you doing? Are you at a meeting? Are you hanging out with people you only met through your network? And of course, showcase yourself using the products or services.
Don’t be so commercialized about your posting with things like “Buy Now!” or “Free Shipping!” Use daily posts of what you would be doing if you weren’t working the business, and then weave in some of your business. And use real pictures instead of those staged pictures of products. Subtly showcase the products or services you’re using. Remember, you should not be trying to close a sale from a post on social media.