Today, I want to talk about a principal for growing your Network Marketing business that is very important: increasing the number of quality and qualified presenters in your organization.
I’m a huge fan and a big believer in using third-party tools whenever possible, but sometimes what’s necessary to expand an organization and give it more stability is to increase the number of presenters in your organization. Typically, an organization will have a few presenters who do all of the presentations. Everybody else just brings people to the presentations, and those few presenters do all of the talking. But the presenters are actually the ones getting the most out of it. An amazing thing happens when you present because the student hears it one time while the presenter hears it over and over again. And as the presenter says that words over and over, it builds their belief, confidence, and self-esteem.
For me, learning to be a presenter was a dramatic confidence booster for a number of different reasons.
- I felt ready to tell the story whether or not I had a tool in front of me.
- I could help my team by telling the story for them. I could be that third-party resource.
- There were days when I didn’t like doing my Network Marketing business, but by the end of the presentation I had sold myself one more time.
By saying the presentation over and over again, I not only built my own confidence, but I constantly reminded myself why I signed up in the first place.
So, I want to give you an assignment. I want you to come up with some strategies to increase the number of presenters in your organization. I want you to increase the number of people who can tell the company story, the product story, the compensation plan, the support system, timing in your company, and do a call to action. Create a presentation school in your local market. Take inventory inside your team and see who would like to learn how to do a great presentation. You’re going to get a lot of people who want to become a presenter and not depend on other people anymore. So, then pick a night and get everybody together to practice presentations. They will be able to practice in a safe environment where they won’t be embarrassed, will see how other people do it, and learn.
The most stable and growing organizations around the world have the most quality presenters, and you should too. The third-party tool might be amazing, but without presenters, the belief isn’t quite the same. So, create a presentation school inside your organization that continues to grow more and more presenters. Once you teach somebody to be a great presenter, they can go out on their own and build an organization because they’ve got the ability to tell the story in a great way. Multiply the number of presenters in your company and you’re going to see dramatic impact and dramatic results.